The BP Gulf Of Mexico Oil Spill

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

The Deepwater Horizon Oil Spill occurred on April 20, 2010 in the Gulf of Mexico. This oil spill was the largest spill in history in front of the Exxon Valdez oil spill of 1989. This oil spill released about 4.9 million barrels of oil into the ocean. This spill not only wreck havoc on the marine life but also the economic players that depended on ocean such as fisherman, tourism, and offshore drilling located along the gulf coast. Along will the spill the oil rig which was named Deepwater Horizon also went up in flames. This proved that the issue went far beyond just an oil rig that blew a line. Since this oil spill had drastic impacts all along the coast, BP which was the most liable for this incident faced criminal charges based on what happened. BP which knew the risks of deep ocean drilling failed to take the necessary safety procedures to reduce the risks of such incident occurring, thus was the reasoning behind placing most of the fault on them and not the other companies. The lack of regulatory oversight led to the issues and cost-cutting procedures opened the rig up to possible malfunctions like the one that occurred. During the spill into the gulf, BP sealed the well with cement which seemed to stop a majority of the oil from escaping the well. BP also recognized that the well was “dead” which was proven wrong when scientists still could conclude was leaking minor amounts of oil into the ocean. This spill not only proved to be harmful to the environment but also

On April 20, 2010, the petroleum industry suffered the largest maritime disaster oil spill in its history known as the Deepwater Horizon oil spill. The Deepwater Horizon oil rig that had been working on a well for BP in the Gulf exploded and went up in flames. Subsequently, massive amounts of oil spilled out into the water, threatening the marine life and those living on the shore. The fire burned for 36 hours before the rig sank into the ocean, leaking dangerous chemicals into the water. Hydrocarbons and oil continued to leak into the Gulf of Mexico for 87 days before they managed to seal the well. “The Gulf spill, which left 11 workers dead and 17 injured, is about the size of Rhode Island, running across the northern Gulf of Mexico between the mouth of the Mississippi River and Florida. It runs wide, threatening the coastlines, and deep, traveling beneath about 5,000 feet of water and 13,000 feet under the seabed,” (Emami, 2010). BP faced an angry uproar from the media, consumers, and environmentalists all over the world. The economy and the environment suffered greatly because of this incident. As investigations began, speculations quickly arose about the morals and capability of the company. The one positive image of BP had been shattered. Customers lost faith in the company and criticized the actions of its executives. Tony

The Deepwater Horizon oil spill in the Gulf of Mexico was one of the most infamous industrial environmental disasters ever. On April 20, 2010, a marine oil-drilling dig called the Deepwater Horizon exploded, releasing hundreds of millions of gallons of oil into the Gulf of Mexico. This explosion resulted in the loss of human life, massive environmental damage, and widespread damage to the livelihood of people living along the Gulf Coast. The organization with the largest share in the oil drill, BP (Beyond Petroleum), is still facing consequences of this spill and lost millions of dollars as well as national support. The Obama administration also received criticism

On April 20, 2010, one of the most horrific accidents occurred in regards to the oil and gas industry. An oil rig exploded not far off the coast of Louisiana. People were injured and even killed. Thick, brown oil gushed into the Gulf of Mexico, destroying beaches and wildlife. Researchers and scientists were forced to find new ways to clean up the oil, in a quick and efficient manner. The immediate and lasting effects of the BP oil spill having caused numerous issues both physically and emotionally. BP has faced consequences for their mistakes and they have since made multiple changes to better the safety and quality of their company to prevent problems like these to happen again. Society should take a look at what happened during and after the oil spill and learn from the experience. I learned a lot about the topic after writing this research paper, and I have a new respect for the people that work in the oil and gas industry. I had no idea how much they risk every time they step foot on an oil rig.

To maintain expected business practices, governments enact regulations through legislation as a means of ensuring that businesses operate within expected guidelines. Some regulations are proactive, such as Bill 198 (Better known as CSOX, the Canadian version of the Sarbanes and Oxley Act) which places additional expectations on the reporting and auditing of company financials (PriceWaterhouseCoopers, 2004). Other regulations are reactive; such as bill C45 that passed after the Westray mine disaster took the lives of 26 workers. This regulation looks to hold company executives personally liable for ignoring safety protocols and conducting behavior with criminal intent in the workplace (Canadian Center for Occupational Health and Safety, 2014). Regardless of their founding, regulations can impose stiff penalties upon companies that choose not to place focus on implementing the necessary controls in place to ensure compliance to them.

In the case of the BP Gulf of Mexico oil spill, we examine the effects of an organization not being prepared for this particular crisis. The world scrutinized the actions, inactions, and the human decisions made by BP that led to a major catastrophic crisis. The organization was not prepared for a crisis of this magnitude. Our text stated that this type of negligence has been coined the term sloppy management. They were oblivious to the issues pertaining to the deep waters, the ocean wildlife and the habitats of those marine animals. They were not knowledgeable of several things, along with their initial conundrum of frantically searching for a way to stop the continued spilling of the oil into the ocean. One article quoted an official saying, “We knew how to respond to a surface spill, but this is completely different.”(Bond, D. 2013).

The oil spill started when an explosion happened on the oilrig known as the “Deepwater Horizon” oilrig. This explosion cause one of the pipelines along the sea floor to gush oil out over a period of 87 days. During the explosion 11 people working upon the oilrig went missing and still have not been found to this day. During the 87 days that the oil leaked out 4.9 million barrels of oil into the Gulf which ended up being fatal for thousands people living along the coast of the Gulf of Mexico. When the spill happened there was an immediate movement to try to save the estuaries and costal wetlands through controlled burns but most of the damage could not be controlled due to the gulfs

Problem Statement- Oil Spills are unfortunately a common and traumatic occurrence when drilling for oil in the ocean. Oil is a fossil fuel used to provide energy. It is drilled from our oceans, and when a mistake happens it results in oil spills such as the Gulf Shores Oil Spill.

The Deepwater Horizon oil spill happened on April 20, 2010 on the Gulf of Mexico. A fire engulfed the Deepwater Horizon oil-drilling rig which killed 11 of the 126 workers. On April 22, 2010 a second explosion sunk the rig to the bottom of the ocean. There was a safety valve that was tried but didn’t work. Around 60,000 barrels of oil leaked into the ocean each day. Total 5 million barrels of oil leaked. The oil slick covered around 2,500 miles. To stop the oil from leaking they tried small submarines to flip a switch and a large metal box to cover the well. Neither of them worked. A relief well pumped mud and concrete to plug the leak. The well was plugged for good on September 19, 2010.

In 2010 on April 20th the Gulf of Mexico had seen the worst environmental disaster the world had ever seen. It started as an explosion on a BP oil rig that took the lives of 11 people and injuring 17 while leaking "...at least 3 million barrels of oil..." (Bryant & Hunter, 2010, para. 2 This was not the first accident that has happened to BP but, certainly the most costly. In 2005 there was an explosion at a refinery in Texas that killed 15 and injured over 180 people (Bryant & Hunter, 2010). They ended up paying over "...2 billion in damages and lawsuits" (Bryant & Hunter, 2010, para. 5). With the 2005 incident, BP had cut costs in their operating budget and also lowered the safety standards of the company (Bryant & Hunter, 2010). There

The BP Oil Spill began on April 20, 2010 in the Gulf of Mexico after the BP leased, Transocean owned, Deepwater Horizon drilling rig exploded, killing 11 and injuring 17 of the 126 crew members. The explosion also sank the Deepwater Horizon drilling rig triggering a massive oil spill that would last for 87 days and leak 4.9 billion barrels of oil into the Gulf of Mexico. After the explosion, BP and the federal government enlisted the best minds in the country and worked tirelessly to come up with a solution to stop the leaks, but failed several times due to the extreme depth, pressure and technical complexity of using remotely operated vehicles (ROV). The final resolution of the leak was achieved on July 15, 2010, when a sealing cap was installed over top of the well. Although the stoppage of the leak took just under two months, the clean-up efforts continued for much longer as containment booms, chemical dispersants, skimming vessels and controlled burns were used to mitigate the environmental damage. The event was classified as the largest accidental marine oil spill in the world and the largest environmental disaster in United States history.

British Petroleum (BP) is a multinational oil and gas company. Based on market cap, it was the fifth largest energy company in 2013. ("IHS Energy 50"). Like many petroleum based companies, BP is often under fire from environmental activists for not being environmentally cautious, but during the year of 2010, BP experienced a disaster that would cripple it’s reputation far past that of the average petroleum energy company.

The Bp spill in the Gulf of Mexico is considered to be one of the biggest oil spill disasters. The Bp oil spill affect many people and the environment. The oil spill was an oil disaster and globally financial disaster, and it had a negative impact on the sea and the oceans around it. the oil spread everywhere, and it affected every living animals that came in contact with it. However, many tries were made to try to stop the leak, but all failed until the leak was declared officially closed by the us government. According to the “BP and the Deepwater Horizon Disaster of 2010” states that “the Deepwater Horizon, 17 were injured, including Williams, and 11 were killed. The rig burned for 36 hours, combusting the 700,000 gallons of oil that were

These two studies investigated the effects of the April 2010 BP Horizon oil spill in the Gulf of Mexico, and the observable effects that it has had on coral reef and salt marsh ecosystems. The study conducted by White investigated nine coral communities six months after the spill using ROVs. In an area 11 km west of the spill site, the researchers studied scleractinian, gorgonian, antipatharian corals and found many that were covered with floc, a brown flocculent material, that is linked to coral tissue damage and mortality. The study conducted by Silliman et. al. investigated the oil spill impacts on the salt marshes lining the Louisiana coast. Silliman and his team identify oil spills as one of the most damaging forms of pollution due to their unpredictable nature and associated lack of readily available tools and resources that would be needed to restrict their impact on nearby ecosystems. The team studied salt marshes located in Barataria Bay, LA which was one the regions that experienced some of the most extensive oiling from the spill. The team investigated the current status and future impacts of the spill on the marshes. Past data revealed that negative impacts on marshes could be corrected with plant re-growth and oil degradation that naturally occurs with time, and at even faster rates in warmer climates, which provides a hopeful outlook for the LA region. In addition to the direct effects of oiling, the team also analyzed the geomorphic effects that may be a