The Baby Boomers Generation and Their Characteristics

545 Words Feb 25th, 2018 2 Pages
While it is often times easy to lump a group of people into one category and assume similarities, it is important to recognize that differences within each generation do exist. Not only are the differences important from a general standpoint, but they also play a role in consumption behavior. By analyzing two individuals from the Baby Boomer generation, those born between 1946 and 1964, a clearer understanding of these differences and similarities can be obtained (cite).
The overall goal of the interview is to address similarities and differences between two people of the same generation. With that being said, the questions asked were mainly focused on how each person viewed themselves in context to their generation. Each question will be presented and discussed, comparing and contrasting the answers given. This organization will foster a clearer outlook on how similar or different the respondent’s answers are.
Before discussing the questions and answers, a demographic comparison of both interviewees is necessary. This will help display some variables and controls when comparing the differences and similarities among the two people. Some similarities among the individuals include: gender, race, education, location of residence, socioeconomic status, religion, and language. Both interviewees are white females born and raised in southwestern North…
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