The Background And Background Of E-Commerce

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

E-commerce is the capability of an organisation for having dynamic presence over Internet that allows the company for conducting their business electronically, in spirit of having an electronic shop. Thus, the products can be sold, paid and advertised electronically without the requirement to be processed with the help of human being. Because of massiveness of internet advertising and website can be un-covered to millions of people all around the globe with the information being able to be transformed almost promptly the site can always be kept updated with all latest products for matching with the demand of the consumers (Lee, 2005).

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

Internet Shopping is today the most helpful and energizing method for shopping. It obliges each salary bunch and accordingly has a wide client base. It permits clients to purchase products and administrations from venders or dealers utilizing the web. Numerous individuals discover this the most casual type of shopping, all the more so from the accommodation of their home. It likewise has its preferences and disservices, that ought to be remembered to make shopping a delight.

Online shopping as a new medium for retailing creates a number of different advantages. One of these is that it is considered to be more convenient to shop online compared to the traditional way of shopping. The convenience at tributes that online shopping provides are less effort, being able to shop at home, time saving and being able to shop at any time of the day.

E-commerce or Electronic Commerce has become a part of our everyday lives. The growth of World Wide Web is growing, more and more each day. Businesses practically live on the web. E-commerce growth has provided consumers with many different retail choices making the lives easier for the online community. Although, this makes things easier for consumers who shop online, most of these companies have chosen

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

It is without a doubt that e-commerce has become a part of life for most of us. The E-commerce industry has grown and has truly taken the world by storm. It has faced numerous challenges from its initial stages and has surpassed a ton of them, making it a successful innovation in how we shop. However, there definitely still is room for improvement, as there are challenges that are left to be addressed.

Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow

There are many good examples of e-commerce companies, such as Amazon, Vauxhall, Tesco, Newham Online, Priceline, The Flying Noodle… According to Bidgoli, H (2001), Amazon is an example of the potential of e-commerce for an entrepreneur with the right vision and it shows how a small company can be a threat to the large and established ones with the help of e-commerce. Amazon founded in 1995, this firm was the creators of e-commerce and the first to offer the book on the web. The entrepreneur of Amazon is Jeff Bezos who foresaw the fascination for the client of hunting for books to purchase on their PC or advanced mobile phone, perusing surveys and extracts on the web and choosing and purchasing without visiting the store. Besides, large companies, such as Vauxhall and Tesco have gained a rival benefit by utilizing their sites to set up better client connections and quicker development of products (Bidgoli, H. 2001). Firstly, Tesco has known quick moving