The Balance Of Technology : The Use Of Web Analytics

Taking careers such as web design and analytics, there are numerous studies that have been conducted about how fortune 500 companies invest in web analytics (Chaffey, D., & Patron, M. (2012)). Despite these skyrocketed investments on web analytics, they still find it difficult to make meaningful

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

Organizations have incredible interests in "Web Analytics", yet regardless they can't make suitable business arrangements. The fundamental target of this standard is to execute web investigation instruments to most astounding worth. In the present procedure numerous huge undertaking organizations spend more than a large portion of a-million dollars a year on costly Web Analytics arrangements as opposed to spending even 50% of that cash on qualified web examiners. Because you are huge and have entry to colossal assets, does not imply that you should go for costly arrangements when there are scarcely any qualified heads to handle web examination in the association. Keeping in mind the end goal to separate themselves from free web investigation

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

Many studies show that while many of the Fortune 500 web-based companies had invested heavily, they had a hard time making reasonable business decisions. Many people argue or rather complain that these businesses had gigabytes as well as terabytes of data of Powerpoint and Excel files. Nevertheless, no meaningful implementable actions were taken. A 10/90 Rule is a rule that is applied to fix this kind of problem. The goal of this rule at this time is to achieve the highest value in executing web analytics in this situation. In this case, the cost of professional vendor services, as well as analytics tool, would account for $10. On the other hand, the need investment in the area of analysts and intellectual resources would account to $90. The main aim here is to achieve grand success for their people.

Business analytics would offer efficiency to the firm whereby it would formulate decisions to help achieve its specified goals. Analytics would help TecWiz to gather data at a faster rate for presentation in a visually appealing way. Therefore, analytics would encourage a

5. Kaushik, A. (2010). Web analytics 2.0: The art of online accountability & science of customer centricity. Indianapolis, IN: Wiley.

A web analytics dashboard lets you track the execution of your website in real-time, and answer the critical questions like how is your site performing as for your Marketing destinations?" This dashboard example concentrates on a high-level, yet in-depth view of your website 's execution over numerous time periods.

When choosing a web analytic program or software you most take into consideration a couple of things. For instance, is it understandable, affordable and usable. A web analytic is like getting grades. It is constantly giving you grades and feedback on how you are doing online. Without some certain web analytic program it would be like being lost in the middle of the woods with no compass. Imagine having no idea where society is located, how would you know which way to go. Web analytic is like the compass directing you in which way improvement need to be made. How else would you determine according to Brain Clifton things like “is the visitor experience a good one, encouraging engagement, repeat visits, and sales, or are visitors bouncing off your website after viewing a single page?” (Clifton, 2012). These are all very important things that can help improve your online marketing and the effectiveness of your website. Online business owners if not on board with this should start soon.

If you were to simply google the term “web analytics” and search for a definition, the ge-neric answer you would find is something along the lines of: the measurement, collection, and analysis of web data to study the impact of a website on its users. You might even find a more specific definition listing the types of metrics commonly measured such as how many people visited a certain site, how many of these people were unique visitors, and even how they got to this site. This view of the term “web analytics” is one that is all too prevalent but is outdated and incomplete. These definitions all focus on the “what” dimension of web analytics, the quantitative metrics and statistics acquired from collecting and analyzing clickstream data. When all you focus on in web analytics is the “what,” you find yourself with an abundance of data, but an extremely minimal amount of useful, actionable insight. And it is this insight, this unique perspective that web analytics has the ability to offer, that makes this tool such an exciting and innovative one. So, if web analytics is not so much about the “what,” what is it about? The answer, of course, is the “why.” It is infinitely more useful to know why people do the things they do on your site, as opposed to just knowing that they did. In addition to the “why,” it is also helpful to know answers to the questions “how much” and “what else.” So now, instead of just analyzing the clickstream to determine the

The day to day process of managing a small company comes in a natural manner to nearly every business managers, however, expanding, sustaining and tracking the company’s website can be an overwhelming task [3]. A number of questions may arise, for example, How do I target the right audience? How can I drive sales in a particular region? Why do I see many hits and little sales? [3].Google has come up with a list of clarifications to these problems with free web analytics service known as Google analytics, which can be used to utilize online business efforts and campaign and turn the

Today, organizations want more use of their talent and experience. To help them, analytics is used to manage their business performance, processes, strategy and key

Web analytics is not about just logging into google analytics, Facebook insights, adobe web trends or IBM and analyzing all the quantitative data you have related to the clicks and that is a big component of analytics all about. But it’s also about answering question about why people do what they do and that’s what sort of qualitative analysis around surveys, usability tests and those things come into equation where the cool thing about the web is not only that you can analyze your own performance. You can actually analyze how your competitors are doing.

Google Analytics is a product or an analytical tool which helps marketers design strategy as per the response of the customers. As use to happen some years earlier, a marketer would design a strategy, implement it at the market place and then conduct surveys or customer feedbacks after a significant period has passed to know the effect of his strategy or whether he needs to bring changes. By the time the marketer implements a new strategy the market dynamics and needs of the customers have already changed and hence there is always a lag between the customer demands and the strategy response to that demand. The purpose of this study is to understand how Google Analytics as an analytical tool helps marketers react immediately to customer demands and interests. For this, we can consider the example of Slickdeals which is an e-commerce website selling products online.