The Ban On Tobacco Advertisements

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Psychology is defined as the study of the human mind and mental status in order to predict and also explain aspects of human behaviour. In regards to the behaviour concerning addiction, tobacco use is considered the most highly used (and abused) legal substance nationwide. It also has the highest leading risk factors causing considerable rates in morbidity and mortality and several types of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today 's healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated.

Tobacco has existed for long as we have known about history, but due to the negative effects of it to the broader community Tobacco has sparked greater controversy across the globe. Many people argue that it is the government’s responsibility to protect the individual but on the contrary some disagree and believe it’s up to the individual. This essay will elaborate above mentioned aspects and lead to a logical conclusion.

Tobacco is the number one cause of preventable death in the United States. According to the American Lung Association in 2009, 20.6% of adults were current smokers. In 1970, the United States banned television and radio advertisements of cigarettes. Across the world countries battle similar issues in how to help prevent deaths, lower healthcare costs, and educate the population. Countries have banned advertising, posted health causes, renamed brands, and even included informational fliers in packs of cigarettes. In 2001, The Government of India decided to ban the advertising of cigarettes. This ban was created to help the youth of India and hoped to reduce the amount of future smokers. The proposal of this restriction caused debates between the government, advertising companies, and tobacco manufacturers. The supporting and dismantling arguments for these ethical and commercial causes of the ban have enabled the government to make their final decision.

Recently, the company I work for had to renew its insurance policy. To our surprise, our premiums increased by 60%. And, when we began shopping around, we learned no other company would give us any better of a deal. Doing some research on the matter, I discovered our company wasn 't alone in this. Most other companies were also experiencing a drastic increase in their premiums. And, some were even dropping their insurance just so their employees could take the state sponsored insurance instead. At the pace this trend is continuing, most Americans will find themselves without adequate medical insurance and, since they probably won 't be able to pay the bills out of pocket, our health care industry will suffer. After much thought and study, I 've concluded the best solution to the problem is banning tobacco use in the United States. I 'm not just talking about banning smoking in public. I am referring to making it illegal to sell tobacco products in this country and treating those who sell cigarettes as criminals. I know this isn 't going to be popular among the estimated 26% of Americans who currently smoke cigarettes. But, that doesn 't mean it isn 't the right decision. Let 's look at the facts. According to the Center for Disease Control and Prevention, Americans spend roughly $75.5 billion in health care costs directly related to people who smoke. That is in addition to nearly $100 billion in lost productivity due to smoking related illnesses and deaths. In 1997,

     Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of advertisements, but there is also the idea that children start smoking for other reasons. Many big, well-known tobacco companies like RJ Reynolds are being sued for their advertisements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ Reynolds Tobacco Company. The courts believed that the advertisement was directed towards children under the age of 18, due to a document from the RJ Reynolds Board of Directors showing that they set a goal to increase the company's market share among 14

Tobacco remains legal and the treasury is said to make around 10 billion each year from taxing it. Coincidentally many states still have smoker-friendly bars. The smoking ban is said to be bad for business as well. Despite more efforts to prove otherwise, pubs and clubs are dying, in part, because of the business lost as smokers find somewhere else to drink they can smoke in peace. Where and how smokers think will always be beyond my understanding. They believe that the smoking ban is technologically backwards. It is not difficult, with decent modern air filtration technology, to make smoke virtually unnoticeable and certainly harmless. The smoking ban does not stop people from smoking. Even if it were appropriate to

Cigarette advertising has changed throughout history from how it has been advertised, what is being advertised, and who the intended audience is. In the 60’s seeing a cigarette advertisement in the Sunday paper would just be like any other advertisement, but recent generations would be appalled to see such a gruesome product being publicized. The annual deaths from smoking cigarettes are increasing each year and doctors and scientist are teaming together to try and help prevent more. Realizing that advertising may be playing a role the controversy over cigarette advertising has lead to the censoring of harmful products in other public advertising which still has a lasting effect today.

Smoking cigarettes causes more deaths than HIV, illegal drug use, alcohol use, motor vehicle injuries, and firearm- related incidents combined. Some people say that banning cigarettes would be bad because the government makes a lot of money from the tax revenues. Or that it would increase illegal trade. But based off of the fact that millions of people die each year, cigarettes should be banned because it causes many health issues, it affects a lot of people, and it costs the government a lot of money.

Alcohol is and will continue being a part of our society so we need to develop an educated attitude to it. Simply banning commercials due to there being a risk is not a solution. What the advertisers are doing is trying to influence adults to drink their brand, not young people. I do believe commercials and alcohol advertising can be extremely damaging to young people who use these messages to form their relationship with alcohol. Without alcohol sponsorship, supporters of many sporting events and music concerts/festivals would find it much more difficult to afford events. My suggestion to help curb the topic of banning or not banning alcohol commercials is to allow companies promote their brand during certain hours throughout the

Cigarettes are the leading cause of death in canada, and the most preventable. The topic of the ban of cigarettes has a deep history to consider, and there will always be both supporters and critics who continue to debate this topic.

Tobacco ads have been barred from television for over twenty years. Young children don’t need the influence to smoke or dip, considering they’ll have enough peer pressure to do so later in life. By essentially censoring television ads, the government decreases the advertising power of tobacco companies. However, there are simply some things that should not be censored. When censored, any sort of art loses its meaning. When the government tries to censor art, such as music, paintings, digital art, movies, or TV shows, people can no longer truly express their feelings or convey the message they were attempting to portray.

The topic of marketing, tobacco, and ethics is a fantastic topic to stimulate conversations on ethics in general. In 2001 India considered the banning of tobacco product advertising which led to a huge debate in ethics, marketing and the role of government. The many deaths and lives touched negatively by tobacco while corporate entities have gotten rich is a battle ground rich with examples and research. I personally am an ex-smoker and smoked for over 15 years of my life before I quit. There are many good reasons to quit smoking but smoking always my choice. I have seen many different regulations applied and experienced the pressures of graphic pictures on packs of cigarettes that are designed to influence your desire to quit personally. Is it ethically okay to ban smoking advertising?

There are those who do not support such a ban. Among the many reasons for their disapproval are those centering around limiting the intrusion of government into personal choice and restraint of trade. Many believe that government should not be able to restrict personal choice, or restrict the advertising practices of a legal product. They further argue that the ban will be difficult if not impossible to enforce, since the ban does not include traditional Indian tobacco alternatives or advertising in foreign media outlets. They also point to opposing studies that show no correlation between advertising dollars spent and tobacco products sold. (2010. “Ban on Tobacco Ads by the Government of India”)

Tobacco advertising refers to promotion display of tobacco products in media such as; radio, television, print, billboards and at retail stores. The ban on tobacco advertising by the Indian Government has many effects on the people as well as their ethics and freedom of choice. This paper will provide a summary argument in favour of the ban as well as opposing the ban. And to conclude with my opinions on what the government should do with tobacco advertising.