The Ban On Tobacco Advertising

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On Feb 6, 2001, Government of India announced a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The objective was to discourage adolescents from consuming tobacco products and also arm the Government with powers to launch an anti-Tobacco Program.

Summarize the arguments for the ban on tobacco advertising in India.

Advocates of free choice opposed to these prohibitions, saying these amounted to unwarranted intrusion by the state into the private lives of its citizens.

Supporters stay countries like France, Finland, and Norway had already imposed similar bans.

According to the World Health Organization (WHO), tobacco accounted for over 3 million deaths in 1990, the figure rising to 4.023 million deaths in 1998. It was estimated that tobacco-related deaths would increase to 8.4 million in 2020 and 10 million in about 2030.

However, a study on tobacco consumption and employment showed that effective policies to reduce smoking were likely to increase, and not decrease employment. The reason for this was that when people stopped smoking, the money did not disappear from the economy. It was spent on other goods and services, which the study showed, were more labor intensive.

A World Bank report had pointed out that policymakers who wanted to control tobacco should be aware of the fact that bans on advertising and promotion would prove effective, only if they were comprehensive covering all media and all uses of brand
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