The Bargaining Power of Supplier of Mcdonalds

The Customer relationship, Order fulfillment, and Supplier relationship processes need to be analyzed from the perspective of process structure, process improvement, layout, and capacity.

* Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction

The Supply Chain Management process is at the very center of all the core operational processes of a company. It plays the role of a central nervous system regulating the product flow by managing the associated information flow that runs through a company. It has very strong linkages with major core processes like product development management, purchasing management and customer relationship management.

In this project, we will be studying Canadian Tire Auto Services’ main supply chain strategies. Canadian Tire provides many automotive services for their clients with many locations across the countries. Our goal for this project will also be to look into Canadian Tire’s logistics operations, their process of supplier selection, and evaluation. We will also look to study their use of the latest IS/IT innovations. We will then conclude our project by realizing the importance of supply chain management integration, as well as, the challenges and practices within a global supply chain.

All these activities represent a strenuous effort on the part of the supply chains of the companies; to be able to make their supplies in a better way efficiently and effectively. It is important to point out that in the activities that the supply chains carry out, they cover

This dimension is a main problem that Netflix is facing. The disadvantage of shifting the company business activities from DVD mail delivery to online streaming is access abilities and rights to the streaming content. Online streaming requires acquisitions of separate licenses under restricted legal rules that protect the producers’ rights; these rules are coupled with certain complication. However, DVDs business was smoother and had significant advantages, Netflix was able to distribute and deliver the DVD by mail to its customers after it purchases them, and studios were not able to legally stop this. The dramatic licensing fees fluctuations that put the business on a continuous risk are another concern for Netflix streaming industry. Studios agreements with Netflix competitors such as movies, premium cable channels and shows take away Netflix exclusive rights by being offered by other provider, this causes an unstable content on Netflix website. This discrepancy in the company website and product supply can switch customers off and hurt Netflix brand name in the industry.

All supply chains are integrated to some point. One objective of increasing integration is focusing and coordinating the relevant resources of each participant on the needs of the supply chain to optimize the overall performance of the chain. The integration process, requires the disciplined application of management skills, processes, and technologies to couple key functions and capabilities of the chain and take advantage of the available business opportunities. Goals typically include higher profits and reduced risks for all participants, retailers, wholesalers, or manufacturers.

Customer service management (CRM) is how an organization manages all aspects of a customer’s relationship with a company. “CRM allows an organization to gain insights into customers’ shopping and buying behaviors. Every time a customer communicates with a company, the firm has the chance to build a trusting relationship with that particular customer” [3]

The impact of globalization is increasing every day and companies are becoming more associated both in and out with other organizations. The turnaround time in any business for any event should be as minimum as possible. Enterprise systems add value to the organization by increasing both the operational efficiency and the throughput of the company. Today, supply chain management (SCM) is eventually becoming a core competency wherein the enterprise resource planning (ERP) system is supposedly an integral part of supply chain management (SCM).

As director of Supply Chain Systems, Teri Takai recommends implementing virtual integration strategies from companies like Dell to portions of Ford’s supply chain strategy. Although there are several key differences between the companies, the restructuring plans of Ford 2000 have set a viable foundation to implement Dell’s virtual integration strategy in inventory management, customer service and support and suppliers’ management. The redesign of the process must include design not only of the supply chain but also of fulfillment, forecasting, purchasing, and a variety of other functions that historically been considered independently within the Ford hierarchy. Teri

The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).

The presence of standard processes within an organization assists in optimizing the product flow (Lambert 2008). The implementation of standard processes allows each area on the supply chain to share common knowledge and information in an effort to have the all supply chain participants strive to achieve a common goal. These processes place emphasis on the business as a whole, instead of only focusing on the end product. Lambert (2008) identifies the eight supply chain management processes as being:

The first paper develops its idea based on previous research that was carried out by Frohlich and Westbrook that distinguishes the influence being played by supply chain integration on the performance of certain firms. This paper provides an overview of how manufacturing firms arbitrate the relationship their supply chain integration and its respective business performance. This paper discovered through vigorous research and improved work on previous studies that the proper application of a supply chain integration would lead to a significant improvement in business performance. The second paper confirms the relationship that exists

Supply chain has been one of the emerging and most important system of the business process. It is a system which combines all the business activities that needed to be designed, made, delivered and improved. Supply chain and logistics, together are a combined process

As I above say that Customer Relationship Management is the buzzword in present marketing environment. All industries have to take care about their customers, because the present business environment is more customer oriented rather than product oriented.