The Basic Principles Of Design Thinking Problem Solving Methodology Essay

1913 WordsMay 15, 20168 Pages
1.0) Introduction The case provided presents a wide variety of problems, which is reflective of their developing economy; that of recent, has finally been ruled by a civilian government rather than a military dictatorship. The following problems in chronological order, are witnessed by Bill first-hand, as he looks for business opportunities for an investment bank, whilst considering his personal objectives. 2.0) Literature Review Through understanding the design thinking problem solving methodology we can develop Idea generation and problem solving techniques to understand the necessary processes of good design conceptualisation. Brown has defined design thinking as “designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity” (Brown, 2008, p. 2). The purpose of this literature review is to examine and explain the basic principles of Design Thinking problem solving methodology. This literature review will also define design thinking and explain why it is essential in idea generation and problem solving. It will specifically explore the design thinking five key processes empathize, define, ideate, prototype, and test (Stanford d.school, 2011). Using these five key process can allow for designers to conceptualise their work in a way which enhances their creative capabilities (Brown, 2009). Design thinking is defined as a methodology that requires the

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