The Basics Of Building A Wardrobe

Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.

For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Allowable operating expenses. Enter the smaller of line 15 or line 25 . . . . . . . . .

The following report includes selected financial data analyzing the performance of our company Life Through the Lens for year 12. Included is our strategy for the current year, future initiatives for our four regions, our competitor analysis, and reasons our company has not been improving as well as we had projected. At the moment our company’s current position is not up to par with our previous years regarding where our company is standing among our competitors. Please refer to Table 1.0 above to further understand our company’s performance for the end of year 12.

The organization operates under a theory that maintains that "true excellence can be best achieved by focusing on areas of established strength and enhancing them, rather than concentrating only on repairing areas of weakness."3 The company offers job opportunities in every division; the retail stores, distribution centers, and corporate offices. Possible career opportunities in the retail stores include assets protection management, which works to implement programs designed to maximize safety, effectiveness, and efficiency; store leadership, which includes those who work to create a "fast-paced, energetic environment that delivers a consistent experience for both team members and guests"; and human resources, which works to support the mission of staffing, development, retention, and brand management. Corporate career opportunities include strategy; which works to consider guests' comments and suggestions and propose business strategies that will improve the business, and supply chain and logistics; which works to provide what the customer wants, when they want it, and at the lowest possible cost.1 The Target website has an entire section devoted to careers, and even a special section where college students and recent graduates can learn about what the organization has to offer in terms of employment.

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.

Interest in active-wear is growing and does not appear to be waning anytime soon. Active-wear is both stylish and comfortable, which are two of the qualities of Vigor’s clothing line. Harrington Collection could seize this opportunity and jump into the active-wear market and launch a new line of active-wear under the Vigor label. In order to do this successfully,

One the main features of H&M is the rapidity of shifts in demand and respond to customers’ needs. In fact when necessities of customers change, in only three weeks H&M can create new items. A normal clothes company needs six months to create new collections or articles. That’s why H&M does many researches all the time to find out new tendencies or variations of styles, giving shoppers last tendencies clothes.

Hbswk.hbs.edu. 2005. Zara's Secret for Fast Fashion - HBS Working Knowledge. [online] Available at: http://hbswk.hbs.edu/archive/4652.html [Accessed: 25 N

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

additional sales and above the annual growth and be able to broaden the firms current

For tween and teenage girls and boys who are interested in trendy clothes, affordable prices, and the sense of looking older, Rue 21 is the place to shop. The positive image that Rue 21 conveys to its buyers is that being 21 years old is a great time in life. Their target market for this concept is ranged from 11 to 17 year olds (Schwed) and is spot on, benefiting Rue 21 greatly. Rue 21 is a fashion retail chain throughout the United States that sells apparel and accessories for this age group. Their main competitors include Forever 21, Aeropostale and Wal-Mart (Top Competitors for Rue 21). Rue21 distinguishes themselves from their competitors through the many Rue21 brands they offer, which includes: rue21 etc!, tarea, rue plus size, ruebeaute!, CARBON elements, ruebleu Swim and rueGuy (About Rue 21).

Considering NEXT’s product orientation, the organization sells moderately priced clothing and target customers are stylish women and men from 20 to 40. It also updates low price fashion products frequently. It shows that the price of NEXT products is acceptable for the public.