The Basketball Market And Company Description Essay

2309 WordsOct 3, 201610 Pages
Market and Company Description The basketball sneaker market holds great importance to basketball players and fans and is an important part of the footwear market. A rough size of the basketball footwear market can be determined by the total market revenue divided by the average price of basketball sneakers to find the approximate number of units sold in a year. In 2016, the basketball footwear market in Canada reached a total revenue of $140 million (Hutchins, 2016). In the current market the average basketball shoes cost around $190. The total market revenue divided by the average price of basketball shoes equals approximately 740, 000 units sold within this year. The major segments of the basketball footwear market in Canada are basketball players and enthusiasts that range from youth to adults. Sneakers are segmented based on different positions in basketball. Consumers who play basketball are segmented based on the position they play: (1) guards require speed (2) centres require strength and (3) forward players require both. (Brauner, Zwinzscher, & Sterzing, 2012). The basketball sneaker market shows signs of growth. A sign that shows growth in Canada is the increase in the previous market size of $85 million in 2012, and its current market size of $140 million in 2016, an increase of 64% increase in the market (Hutchins, 2016). The segments that are growing within Canada are the fans and youth, indicated by the growth in basketball viewership between “108,000 in
Open Document