The Battle of the Discount Retailer Essay

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BATTLE OF THE DISCOUNT RETAILER: The Visionary’s Secret Weapon A Comparative Case Analysis A Paper Presented in Partial Fulfillment Of the Requirements of Abstract The recognized giants in today’s discount retail market are Wal-Mart, Sears, Roebuck and Company, and Target, and this paper compares Wal-Mart and Target. As the competition stiffens to capture market niches, these two organizations are heading for a showdown. This work demonstrates distinctive differences in company culture, promotion within the organization, lofty goal setting, and leadership styles between these two organizations. Although this paper shows a definite competitive advantage for the Wal-Mart organization, it will also demonstrate that Target…show more content…
They are greater than any one man or idea; they are a living organization that adapts to change and emerges along with its environment. Visionary companies are the survivalists of the industry.      Little can be said about visionary companies without citing the works of James C. Collins and Jerry I. Porras. Collins and Porras dedicated six years to research in an attempt to define a visionary company. Their published work, Built to Last: Successful Habits of Visionary Companies (199?), blanketed the world of business with a new perspective. According to Brewer’s (1995) interview, Collins defines a visionary company as follows: It's one that has sustained performance over long periods of time, and is a premier institution in its industry. Any industry will have successful companies, but every once in a while, you'll find a company to which everybody will look and say, "That is a very special company." The visionary companies have had a significant impact on the world. For better or worse, they've affected our lives. Considered one of the strongest findings by Collins and Porras’(1997), the premise that visionary organizations have very strong corporate cultures and that the core values are the backbone of the organization that is preserved over time, especially

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