The Bcg Matrix

It is used to measure the position of a firm in relation to its relative market share as well as its market growth. Based on this the situation where in all of the given four divisions of the firm are at different levels of performance can be evaluated in order to formulate a 5 year strategy plan. This can help in the creation of a portfolio

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The BCG matrix portrays the perspective of the product portfolio, which is the growth-share matrix. This framework of tool categorizes products within a company's portfolio or within the business units as stars, cash cows, dogs, or question marks according to growth rate, market share, and positively or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. From this analysis, it can be seen that the products that is growing

The BCG Matrix composes organizations along two measurements—business development rate and market share. Business development rate relates to how quickly the whole business is expanding. Market share characterizes whether a specialty unit has a bigger or littler share than competitors.The question mark exists in another, quickly developing industry, however has just a little market share. The question mark status in the BCG matrix is dangerous: It could turn into a star, or it could come up short. ConocoPhillips has needed to carve its capital venture through the downturn, going from $17 billion in 2014, to $10 billion in 2015, at last arriving at $5 billion this year. “That’s the amount of transformation you had to make in this

The industry in the U.S. has experienced growth of approximately 26% from 2012 to 2014 and is projected to continue growing.

Indian foods that are found in the freezer sections are not just main meals such as Butter Chicken, they are also popular Indian snack such as samosas. These frozen foods can all be quickly heated and cooked in the microwave or oven for a quick Indian meal, without the trouble of preparation. Along with India influencing food found in grocery stores freezer sections, India has also influenced to number of products sold in grocery. These products often have aisles dedicated to the cuisine, often stocked with sauce bases, such as butter chicken and tikka masala, which can easily be added to meat and served within 20 minutes. These aisles also include naan bread, roti, poppadom and rice. Indian’s have also influence Australian to consume more rice they we would have done decades

It is one of the most popular and recognized brands in the world, regardless of their fierce competitors.

However, during the coming few years the company tremendously grew and is presently the dominant

According to Kotler (2008), the product/market expansion grid ( Figure 1) is a very essential device for the companies when following the

Many industries contain one firm that is the acknowledged market leader. This firm has the largest market share in the relevant product market,

Metrics are measuring systems that give the quantity of a trend, dynamic or characteristic. Practitioners to explain share findings, and the securities of a market use the measurements. It involves measuring the new opportunities and the investments needed to realize them. Marketers quantify the value of products, customers, and distribution channels all under various pricing and promotional scenarios. Measurements and metrics are used to justify budgets based on returns and to drive organizational growth and innovation. Most commonly used metrics involve numerical counting and reporting (Romaniuk et.al. 78). For instance, tracking downloads, website visitors, number of people attending relevant events, and the types of activities relating to metrics. Marketing metrics focuses on measuring the aggregated effectiveness and efficiency of marketing organization. Specifically, metrics include marketing’s impact on share preference, rate of customer acquisitions, average order value, rate of new product and service adoptions, customer buying frequency share and volume of business, customer engagement, rate of growth compared to competition and market and many others.

The brand growth strategy matrix is a visual representation of the options that a company has in order to increase its market growth. The matrix is broken up into four different quadrants and it takes into consideration the market, the product and whether each of those two is new or existing. The four quadrants are market development, market penetration, product development and diversification. Market development means that there is an effort to sell the existing products in a new market. Product development means that there is an innovation of new products in an existing market. Market penetration means that there is an effort to boost sales of the existing product in an existing market to achieve higher market shares. Lastly, diversification means that the company is developing a completely new product and diversifying it in a new market. Those are the four basic quadrants represented in the brand growth strategy

India’s food processing industry is one of the largest industries in the country. It is ranked fifth in terms of production, consumption, export and expected growth. The industry employs 1.6 million workers directly. Now time is to provide better food processing and marketing infrastructure for Indian industries to serve good quality and safest processed food like ready to eat food, keeping in mind the changing tastes and life style of the Indian demography. Hence MTR has come up with its wide range of ready to eat and instant mixes to satisfy the taste buds of Indian Food Lovers.

Both the BCG Growth-Share Matrix and the GE Business grid are similar in the way aspects of a business are mapped to see the portfolio analysis in a birds eye view approach. The both evaluate in a 2-dimensional style, assessing market and business opportunities. Aspects with a positive position on either are definitely seen as signs of growth, while a negative position is a sign of more evaluation required. Differences include the simplicity of the BCG, a better overview analysis while GE is more complex, getting more into the meat and potatoes of an aspect. The BCG is great way to view aspects in evaluating cash flows and future potential or business use and is divided in high or low measurements. The GE grid provides a deeper look in the power to compete and is measured in high, medium, low measurements

Markets are growing and the demographic and economic statuses are also growing complicatedly; continuing population growth is a reality while sustained development is taking place to improve quality of life and income levels, hence consumer products are also developed to be affordable to a larger population.