Q1: What is the nature of the product? What are its strengths and weaknesses?
A1: The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair. The Beach Carrier can be folded down to a 12-inch by 12-inch square for easy storage when not in use. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities (i.e. concerts, picnics, and barbecues).
The Beach Carrier possesses several strengths relative to competitive products in the market, including the following:
1. First, the overall product concept of a single bag that can carry
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4. The fluorescent colors of the Beach Carrier are see-through and considered “trendy”, lessening the perceived quality of the bag.
Q2: What are the limitations to the assumptions Ricci has made in determining the market potential? What risks do these present?
A2: In assessing the market potential for the Beach Carrier, there are several assumptions that Ricci made that could significantly impact the overall market share potential. These include the following:
1. First of all, Mary Ricci has made the general and often-popular assumption that “bigger is better”. However, a 36-inch by 36-inch bag is huge and would be extremely heavy if completely filled. People may prefer to have a smaller bag and limit the items that they bring to the beach or on another outing.
2. Second, the Beach Carrier utilizes an adjustable shoulder strap for carrying and Mary has assumed that this method would not be viewed as a negative when compared to the “Caddy Shack” (backpack-type) or the “Wonder Wheel” (oversized wheels). However, many consumers would likely view these other carrying methods as an advantage, especially if one is packing lots of stuff including chairs and umbrellas.
3. Next, Mary based her market research on all people who use suntan and/or sunscreen products. This may be a significant overstatement of the market as many people who use these products
2. Suppose a customer buys an iPhone from Apple for $500 on January 1, 2010. The cost of the iPhone to Apple is $350. Assume that the customer is entitled to upgrades over the next two years. Use the following financial statement effects template (FSET) to illustrate the financial statement impacts for Apple of the customer's iPhone purchase on the date of the initial purchase and at the end of each of the two years following the initial purchase under generally accepted accounting principles (GAAP).
|Clare (zips with a magnetic pocket on the |Carry-On Roller |Glasses Cases |Clip Light |
Thirty-four years ago in the Hartsfield Atlanta Airport, Patricia Miller and Barbara Bradley noticed that the majority of people had the same simple and boring luggage design. These two friends saw the opportunity to pursue a new market that offers colorful and patterned baggage designs, and that is how Vera Bradley began. Vera Bradley started producing colorful and unique pattered designs for luggage, bags, sports bags and handbags; and after the success of the first product line and their economic growth, they
The second picture is one of her most popular handbag. It is a modern classic handbag which she names after her parents Buddy and Reva Robinson. It is a mini Tote bag which is one of her highest quality handbag because it is scratch resistant leather. This handbag has a drop in zipper with a leather puller, it has tubular handles, and it is adjustable so you can turn it into a cross-body.
The Beach Carrier is a bag that is large enough to carry all the items that one needs for a day at the beach. It is large enough to carry a beach chair, but when empty, it can be folded down to 12x12 square inch for easy and convenient storage. The strengths of the product are that is more affordable than the competitor’s products and the material of the bag is perceived as durable. The weaknesses of the product are that the fluorescent colors lessen the perceived quality of the beach carrier and the size of the bag is far larger than necessary.
The best thing about being able to make a DIY beach bag towel is you can add a lot of features. A new towel bag for the beach could include extra pockets or anything else you can think to
In The Things They Carried by Tim O’Brien, the characters carried copious amounts of baggage emotionally and physically. “The things they carried were largely determined by necessity,” (O’Brien 2). In the soldier’s rucksacks they’d carry things like: P-38 can openers, dog tags, matches, C-rations, canteens of water to things like: candy, Kool-Aid, salt tablets, and cigarettes. All throughout the novel, O’Brien would go into deep detail about the items the soldiers would carry so that the readers would have a sense of the physical baggage and also have a deep sense of the soldiers experience to help delve the readers into the grim war lifestyle. The soldiers would have had been able to carry their own personal items
Industry players varied in their degree of integration across this value chain. For example, China
The Camelbak Dart backpack has been redesigned to offer a more comfortable fit. The wider design spreads out the weight for more comfortable
As much as the Solace is compact and can fit into tight swims, you can easily fit a bed chair in there and there’s still enough space for a few tackle/clothing/food bags.
During the day, the average woman can easily get away with carrying a purse that is big enough to carry virtually anything needed. This includes a thick clutch or wallet filled with cash, I.D. cards, and credit or debit cards. Then there are things like hairbrushes, makeup, tissues, keys, and everything but the kitchen sink. When going out for a night on the town, no one wants to carry this kind of load around. Slim wallets make a much better option and here is why.
Parvani is a bag company that will be offering classic sling bags for women, age ranging from 15-24 that are residing in Metro Manila. The collection of bags that will be offered to consumers are guaranteed to have the best quality and design that will reflect current trends in the fashion industry. Parvani will be producing bags that will offer different functions and bags that will provide convenience to the consumers. Parvani’s trio bag features a removable strap, lock and it can be detached from one pouch to another. Parvani’s distribution channel are through online shop, bazaar and direct selling.
We're discussing Balenciaga, as it would turn out. They make everything from blacks, tans, and beiges to the brightest (and best) bright in the business. Gem stones, neons, anything you need. They've made it all, and they give us about six or somewhere in the vicinity new hues twice every year, consistently. Now and again they're returns to past top choices that
“Quality items that stand the test of time – it is this concept of sustainability, symbolized by a timeless handbag that you wear again and again, and can pass on, that I am always thinking of when I design.” Says Frida Gianni
The place where I feel most comfortable is a place where I am calm. A place that is peaceful in its own ways. It is the place to go to get away from all my troubles. It is the one place where I could sit forever, and never get tired of just staring into the deepest blue I have ever seen. It is the place where I can sit and think the best. A place where nothing matters but what is in that little moment. The one place capable of sending my senses into an overload. This place is the ocean.