The Beatles: The Biggest Media Sensation in the United States

2752 Words Feb 19th, 2018 11 Pages
Upon their arrival, the Beatles wore sharply tailored suits and cast themselves as adorable, accessible teen heartthrobs. But by the end of the decade, they had grown out of the suits and moptops and into a mature, individual image and unique sound. This paper will look at and discuss this change and how their evolution was reflected in the U.S. media.

Introducing...The B-E-A-T-T-L-E-S!
Before their big debut on “The Ed Sullivan Show” in February 1964, The Beatles had tried and actually failed to become known in the United States. Released under very small, unknown record labels, “Please Please Me” and “From Me to You” were first played on American radio in February 1963. From a group whose name was misspelled B-E-A-T-T-L-E-S; “Please Please Me” failed miserably with the second single, “From Me to You” not doing much better.
Before 1964, very few British performers had made a dent in the U.S. music charts, so at the time, it wasn’t all that surprising that when given the choice to play an unknown British band or an American hitmaker’s version, most DJs chose the latter.
According to Beatles historian Bruce Spizer, the reason British bands had such a difficult time in the American music industry was the fact that during the 1960s, especially the early 1960s, the United States was by no means “living in a global community” and during this time Britain…
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