The Beauty Of The Garment Essay

1549 Words7 Pages
Cool in Costume
The definition of “cool” is dependent on unique characteristics that allows something to stand out from the mainstream fads of modern society. Characteristics, including the novelty, the design, the function, and the overall appeal, are what makes something “cool” to us, the consumers, and it is these characteristics that are most evident in trends related to clothing and fashion. Clothing functions as not only a social necessity, but also a versatile mean of self-expression and cultural identity. The beauty of the garment has caught the eye of many modern designers who incorporate the traditional aspects of the Cheongsam, also known as the ‘qipao’, into contemporary designs. Designers have created works art with the Cheongsam that have caught the attention of individuals in Shanghai and Hong Kong who are fascinated by contemporary stylistic aspect of Chinese fashion in the 21st century, revitalizing the Cheongsam into a garment that has both cultural significance and artistic relevance for its wearer and beholder. Therefore, the purpose of this rhetorical analysis is to discuss and analyze how the people in 21st century Shanghai and Hong Kong regard Chinese garment as ‘cool’ and the characteristics that make it ‘cool’. There were many traditional fashion styles established during the dynasties eras in Chinese history, but the Cheongsam is the only garment that is still prominently worn in modern society in Shanghai and Hong Kong. The Cheongsam was first
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