The Beauty Of Victoria's Secret Rough Draft Term Paper

Victoria’s Secret is a retail chain of lingerie, beauty supplies, and fragrances. The purpose of the line is to make females feel sexy, powerful, and young. They do not have a lot of lingerie for the more voluptuous females; however, what they do have makes the lady feel sexy and confident. Victoria’s Secret was created by a man – men know how they want their women to look like so he took his imagery of beautiful women to make his lingerie line.

Activists say that global clothing brands like Tommy Hilfiger and the Gap and those sold by Walmart need to take responsibility for the working conditions in Bangladeshi factories that produce their clothes."

In the late 1970's they drew in the male eye with three models in woolen vaudeville style individual attire. It was genuinely a sex thing for the people. The, when the 80's begun VS advanced men with women giving if a women wore what the model was wearing she could get that magnificent man too. By the mid 90's, men were a relic of times passed by. (Okun, "The 35-Year Evolution of Victoria's Secret") The quest for the VS model was without further ado all the more bleeding edge provocative thong wear that more was about the individual identity of the woman and not the woman and man sharing it together. By, the late 90's women were the substance of the brand addressing the photo that women before long basically need to feel lavishly provocative underneath their pieces of clothing, and this is the time when the VS Angels were displayed as the attributes of the brand. Versus used the favored delegates to delineate how perfect the body of a woman who wore this brand could be. They without further ado give the fantasy of how you have to feel and look in your apparel remembering the final objective to offer. This technique has worked for quite a while in light of the way that there was nothing else like it. Regardless, starting late the association has continue running into an issue. Regardless of the way that the association has progressed presently, their message hasn't created, and this is transforming into an issue for the new millennial business

The clothing industry has become synonymous with sweatshops and overseas labour. The True Cost pushes for commercial change. Bringing an awareness to what “sweatshop” really

When you start to think about a company that many women shop at you do not think about where the objects you are buying are really coming from. This is a company after all that has vouched for free

War on Want’s 2010 report states, “the garment industry in India is deeply reliant on the sweatshop model of production and exploitation.”(“Fashion Victims-The Facts”) Factory workers are only paid £60 a month and work up to 140 hours of overtime each month(Fashion Victims-The Facts). Indian workers make very little money that an entire month’s of wage wouldn’t even buy the clothes they make. The reason for these low wages would be the stores of the biggest names on the British high street abusing, threatening and poverting pay the workers(Chamberlain). Depending on where the workers are at the paycheck varies. For instance, in Bangladesh, a garment factory worker’s wage is £25 a month (“Fashion Victims-The Facts”). Some workers earn £32 on sewing machines.(“Fashion Victims-The Facts”).

Victoria's Secret objective business sector is the working class lady, or a man looking for a white collar class lady. Victoria's Mystery PINK line, in any case, frequently draws in individuals somewhat outside of that business sector, for example, the more youthful, school age lady. The item choice of that line regularly motivates youthful adolescents and secondary school age ladies to shop at the store too. A hefty portion of Victoria Secret’s purchasers and numerous other individuals around the U.S. saw the perfect body ads, and a great many people who saw these commercials were totally insulted when the promotions got to be open. These commercials utilized sexual offer, which individuals were utilized to and for the most part alright with, however in the wake of including "The

Imagine a collection so wild, so versatile, so sexy, every body shape becomes perfect. The Victoria’s Secret Brand founded by Roy Raymond has taken over millions of store in the U.S. world and can be seen through many commercials, billboards, and magazine advertisements. The Company specializes in lingerie, intimate apparels, swimwear, sleepwear, beauty products, and etcetera. The brand was created for women to feel beautiful, sexy and confident behind close door for personal reasons and to also feel upper class elite, because the brand itself is known for having high quality material and being very expensive. “The world’s best bras. The sexiest lingerie. The most beautiful supermodels. Discover what’s hot now.” (Victoria’s Secret Ads) is an

Victoria’s Secret is the biggest chain in America, selling trendy and fashionable intimate apparel supplies for women. Victoria Secret aims on quality because more consumers are concerned with the environment nowadays. As of right now, Victoria’s Secret Company’s brand presence with over 1,000 company stores across the globe. One of the company’s top strategies when it comes to advertising is having top famous models as their brand ambassadors that have been a success. The company’s active online marketing is active blogs and catalogues to create awareness about their product lines. There is a huge amount of sales that comes from VS websites and catalogs that come up to $1.6 billion. Victoria’s Secret is successful when it

Seductive and amusing, Victoria’s Secret has evolved into a company eluding a highly influential cultural presence around the world. Demanding the attention of its millions of consumers, Victoria’s Secret has expanded into a corporation that is presently worth $1.9 billion, and contains 670 stores across the country. (elitereaders.com. 11.11.2015) Practically inescapable, the company’s vast portrayal and emphasis on physical appearance encourages its customers to place their values of self-worth on their outward image, and, as a result, creates a distorted association between being perceivably sexy and being empowered as a woman. Observed from its immense growth as a company, Victoria’s Secret flourishes through its use of marketing and

Victoria’s Secret is an American designer, manufacturer and marketer of women 's premium lingerie, Womenswear and beauty products. With 2012 sales of $6.12 billion it is the largest American retailer of women 's lingerie (Wikipedia, 2015). Victoria’s Secret was founded by Roy Raymond on June 12, 1977 in San Francisco, California, as a result of experiencing embarrassment when purchasing lingerie for his Wife Gaye in a department store. He wanted to create a store that men would feel comfortable shopping and purchasing lingerie. According to Wikipedia, 2015, Raymond chose the name “Victoria” to correlate the refinement of the Victorian era. His selection of the “Secret” was to reflect what was concealed underneath the clothes.

With the growing demand of cheap and affordable fashion is constantly on the climbing causing producers to find more cost efficient, and faster ways to produce their clothing. Developed countries are don’t seem to mind the conditions that their clothing is made in as long as it is readily available at all times, and cheap. In the developed world we exploit the laws of the under developed countries and find ways to exploit them even further to benefit us in the best ways possible, for example; Bangladesh is the second largest clothing exporter in the world behind China, but Bangladesh has the lowest monthly minimum wage for garment factory workers. The Canadian government to keep its local companies competitive in the fashion industry, dropped the importing duties from Bangladesh, which in turn almost forced Canadian companies to relocate their factories to Bangladesh where labour was much cheaper allowing them to gain a higher profit, while still keeping the price of their garments competitive in the clothing market. The horrifying details of fast fashion were exposed to many citizens of the developed when the Rana Plaza came crashing down and thousands of Bengali garment workers were

Victoria’s Secret characteristic core competencies let it to product great quality products, at the same time reach customers’ expectations, and reach wide range of customers. Victoria’s Secret knows how to achieve customers’ needs and wants, also know how to respond to customers’ needs and wants. Moreover, Victoria’s Secret outshines at creating a brand, making a name for its company and management. Based on these strengths, they are able to produce quality products and at the same time remain low cost. Overall, Victoria’s Secret is a brand recognized worldwide due to its well-organized management and exceptional marketing skills.

According to the Trefis Team in Forbes, they talk about all the changes Victoria 's Secret has went through with. They show how the company is shifting in a new direction by saying,

The exporting of North American jobs is an issue that is important and will become increasingly so as more and more jobs are shipped overseas. Employers in the global garment industry are now having backlash by consumers due to exploited labour and terrible working conditions of workers. Over the past several decades there has been a growing struggle with workers to improve working conditions and incorporate safety in the workplace. Due to more public awareness of the horrible conditions in sweatshops corporations are pressured to improve the safety and working conditions of the workplace. “In 1951, an ILGWU historian noted that control over the “outside system of production”—the contractors—had been key to upgrading garment