The Benefits Of Burger King

Burger King Ad is using a strategy to advertise their product. One of the strategies they are using that’s related to my picture is the rhetorical appeals. For the rhetorical appeals Burger King is using logos. The rhetorical appeals that they used are one of the best methods to get more attention and to have more customers.

There is waiting time when you make a trip to Burger King for food; however it is relatively shorter than that of most fast food establishments. If someone goes through the drive thru during a “lunch rush” they’ll most likely have to wait a maximum of ten minutes to be given their food. That wait time is cut in half if they decide to walk in and place an order. On the other hand, any order placed when there isn’t a “rush” occurring is only going to have to wait about four minutes for their food. Burger King is exceptionally consistent when it comes to efficiency at preparing customer’s food.

Upon visiting Taco Bell, another fast-food restaurant, I found the same scenarios as Burger King, and in some instances, more obvious examples of machine-like employees. The areas that were designated for the filling and preparation the orders were clearly out of the public view, so that patrons would not be able to see the assembly line on which their lunches were being prepared. The food is prepared and heated in stainless steel containers, sour cream, guacamole, and hot sauce are all

Many businesses are implementing technology to combat wage increases and remain competitive. Many larger retailers, such as Walmart and Kroger, have effectively maintained self-checkouts for customers for years. The self-checkout area may have four to six registers, manned by one associate. Larger gas stations are implementing new technologies, as well. Quick Trip(QT) has installed a system that allows the user to order food and drink by touch screen, print a ticket and pay at the regular counter, eliminating the need for extra cashiers and registers. They serve a variety of items such as specialty coffees, smoothies, pretzels, pizza, sandwiches, ice cream and more with their user-friendly system. In addition, pay at the pump has provided relief at long lines of gas stations for years. Restaurants such as Wendy’s, McDonalds, and Panera bread are currently investing in kiosk to serve the future needs of their customers. Wendy’s will have 6,000 locations equipped with kiosk by the end of 2016. "With the pressure on wages and minimum wage increasing in some places, (restaurants) are motivated," said Bob Welcher, president of Restaurant Consultants Inc. "From an operational standpoint, I can see the advantages." Welcher also adds that “The kiosks are more precise. They always are courteous. They always show up to work on time." (Malone, JD. "Wendy's embraces self-order kiosks." Columbus Dispatch, The (OH) 17 May 2016: Newspaper Source. Web. 9 Dec. 2016.)

Finances were examined in affective processing, in the context of figuring out who should the people invest in to get there profitable outcome. Both MCD and QSR are going to have their differences in what they each bring to the table, however, reviewing the cash flow, income statement and financial activities, this narrative research paper is going to explain what is going to have the greater advantage in the end. The bigger bang for your buck if you will. Processing all the information will give us the insight to figure out this great comparison.

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

A few examples of what Burger King employees are faced with to make sure the store in which they are employed is up to standards include the following:

The Real Truth behind the Screen In the fast food chain, many commercials and advertisements draw individuals in so he/she can purchase the one new product that the company has. The strategy has been used for years. One commercial in particular that captures attention is the “Mary J. Blige Burger King Commercial,” where Blige explains how the new chicken snack wrap for the company is delicious. It is believed that in the commercial three of the 6 principles provided by Cialdini; likeability, commitment, and social proof are shown in order to draw in customers to the famous fast food chain Burger King.

I asked Jennifer how they got to Burger King, and she stated they took Katie's

The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries.

As far as Burger King is concerned they do not require their employees to be trained or certified. They always hire young teenagers to work in their restaurants. Young people do not care or think about cleanliness of the food or restaurant. They are only concerned with making a paycheck and going home. When employees do not care about their restaurant they tend to make mistakes that can cause customers to get sick. There have been reports of children getting so sick that they almost died after eating at Burger King.

Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free

The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they

It was an August in 2011 when my family moved to the United States when I was twelve years old. Coming to this country, not knowing a single word of English is like going to an intensive war without artillery. On our way to Florida, we stopped to eat at burger king. Man! I felt that I was in a fancy restaurant. Back in my town, where they sell cheese burgers, the building was made of brick walls with no cement supporting the bricks and the roof of aluminum. Ordering was simple, writing down what you wanted. On the order hand, in burger king you have to verbally order your food. I can still remember what my mom was trying to say “Nome-row-Uno” with her hand doing signs. It was a struggle getting our order done.

There is a more rapid pace at McDonald’s. Here customers have the option of driving through or dining in. The customers walk up to the counter and give their order. The food should be ready in the next two minutes. However, if the counter person gets the order wrong, the customers may have to wait longer. If the customer goes through the drive-thru, they drive up and say their order into a box operated by a person they don’t see. Next they drive around to the little window, the casher takes their money. The customer then drives to the next window