Essay On Jamba Juice Company

For Trader Joe’s, they are able to demonstrate the importance of each responsibility in the management process by establishing a plan to serve quality products with natural ingredients, inspiring flavors, and buying direct from the producer whenever possible,. They also organize their stores to limit its stock, carrying about 1,500 to 2,000 products compared to retail mega-markets with 25,000 to 45,000 products. Through leading, Trader Joe’s support their future leaders by hiring managers only from within the company. Future leaders enroll in training programs called, Trader Joe’s University that foster in them the loyalty necessary to run stores according to both company and customer expectations. Lastly, Trader Joe demonstrated the responsibility in controlling by placing standards to sell natural based ingredient products, as well as striving to offer the highest quality type foods.

1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)

This memorandum is a response to Judith Callahan’s Pluto Strategic Initiative Program. Our Employee attitude task force has worked diligently and precisely to determine where the Pluto Candy Company stands in terms of achieving a satisfied and committed workforce. Our results and analysis are based off the Employee Attitude Survey and can be found below. Please feel free to contact any member of our

Since there are many stores, like McDonald’s and Starbucks that are also providing all kinds of healthy smoothies with a price that is similar to Jamba Juice’s, buyers actually will not face high switching costs. Therefore, low switching costs enhance the bargaining power of buyers.

In accordance with findings based on extensive research, Jamba Juice has encountered a steady decline in its sales and market share value due to a variety of internal and external factors. Although the largest smoothie chain in the United States is foreseeably on the road to non-existence, proper business development can potentially help the corporation turn things around and prosper like it once did.

Presented to: WGU Assessment Code: RWT1 Student Name: Carol Wilson Student ID: 000219654 Date: February 22, 2013 Mentor Name: Christina Williams

Dale Wishewan is the president, co-founder and chief executive officer (CEO) of Booster Juice who led the company since its first location in Canada. In 2009, he decided to expand into the Indian market and his overall goal was to have Booster Juice stores across India. Additionally, Wishewan’s mission for Booster Juice is “to provide customers with an incredible, healthy alternative to fast food that’s great tasting, convenient and nutritious making it perfectly suited for today’s active lifestyle.” (Pg. 3) The situational analysis consists of the Strengths, Weaknesses, Opportunities, and Threats.

Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.

This market is a smaller and less important market segment. The reason Sunshine Fruit Juices have chosen people these ages for the secondary target market is because they seem to prefer drinking other things and are simply not as interested as the people in the primary target market.

The weather also was a major issue since it had a direct effect on the sales. Colder months lead to a lower demand in smoothies, which became more beneficial to competitors such as Starbucks who offered iced coffees, teas, and juice. This helped with the seasonal variability the company was facing. Jamba decided to offer ready-to-drink products, hot food and drinks items to attract customers during the cold-weather months, and a range of breakfast and lunch food items to complement its juice-based offerings and satisfy customer’s desires all day and all year-round. Jamba Juice offers a variety of different products that would not stop customers from purchasing during the colder months. Another concern is how Jamba Juice will be able to grow

Carol is my favorite aunt. We’ve called her Coke ever since she came home from Hawaii with a patch for each of us sporting our Hawaiian names. Hers was Kalola, which quickly evolved into Coca-Cola, finally settling into its concise and more frequently used handle. She’s been Coke ever since. Honestly, it’s a great nickname for her: she has an effervescent personality and has always been young at heart; I can still picture her waving goodbye and pulling her four-inch wedge shoes into her maroon 1984 Toyota Celica as she readied herself for an afternoon tooling around town. She was always the young, fun, foot-loose, and fancy free relative. It was a shock to the system when she was diagnosed with breast cancer ten years ago.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

Jamba Juice has developed a sustainable competitive advantage through continuous innovation in its menu to include a wide variety of fresh fruits. This has been affected by weather conditions in some states such as New York due to its specialization to frozen smoothies. This has affected its revenue streams. The distinctive organizational capabilities for instance skilled leadership has made Jamba stand out among the competitors which have helped it to outdo the stiff competition from other restaurants. The distinct state of Jamba Juices among its competitors is firstly due to the human resources that it employees which are customer based, well-motivated with incentives which have made I difficult for the competitors. Secondly, it extensively offers customers innovative products which target a different segment of the market such as kids between the ages of 4 and 8 years.

As far as good news is concerned, the report explains the company’s success in their top three

‘Sam’s Juice Center’ is unlike a typical Juice Center will provide excellent combination of Organic fruit and vegetable Juices at value pricing with fun and entertaining atmosphere. It is determined to become a dream place to overcome a day to day stress due to its pleasant ambiance and comfortable environment, making its customers to enjoy their each visit. In today’s highly competitive environment, it is becoming more difficult to differentiate one juice center from another. Sam’s Juice center does this by providing the only