The Benefits of Implementing Corporate Social Responsibilities by a Brazilian Bank

Since 1998, Bank of America has become one of the most successful financial institutions in the industry. With the mission to “make financial lives better, through the power of every connection”, Bank of America has operated its business align with its purpose. While assisting its clients understand their money, the company also put on a lot of effort on helping the communities by executing Corporate Social Responsibility (CSR). It is undeniable that the company has successfully addressed many critical problems in the environmental, social and economics arenas, as it continually receive awards and recognitions for its CSR efforts.

There are conflicting expectations of the nature of a company’s responsibilities to society. However, those companies that undertake what may be termed ‘Corporate Social Responsibility’ must decide; what are the actual social responsibilities of these companies? I will present a possible paradigm. Also, I will look at the benefit to the business that employs proper management as compared the business with poor management. This research paper describes my view of corporate social responsibility and compares the social responsibilities of Delta Air Lines and Spirit

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Corporate social responsibility can simply be identified as a duty, which is not a legal obligation lately, under very much consideration by every multinationals, as well as the growing firm. The ongoing concern is meant to increase the awareness between the business Individuals, to implement and draw line which should clearly indicates that what social obligation an organization has towards the society.(Caroll,1970) (Caroll, Archie, B.(1991). The pyramid of corporate social responsibility is towards the moral management of organization stakeholder.

Corporate Social Responsibility (CSR) describes programs adopted by a company in addition to their profit-making ventures. These programs are specifically intended to integrate environmental and social concerns into regular business operations. More than just charity, they act as the “conscience” of the company and balance the social and environmental actions of the company with the desires of the shareholders. (“What is CSR?,” 2015) As a multinational corporation valued at billions of dollars, Bank of America has a large impact on its employees and surrounding communities.

The bank manages its non-deposit liabilities on the options open for investors are the public’s demand for deposits supplies of raw material intended for lending, investing and profits these institutions earn such as standby credit letters and credit guarantees are sold to acquire customer fees and loans remain securitized or vended to entice new funds appropriate towards generating innovative finances. The bank main uses of customers’ funds are utilized for cash to satisfy reserve requirements enforced

‘Corporate social responsibility (CSR), broadly defined as the notion that companies should accompany the pursuit of profit with good citizenship within a wider society, has become an increasingly prominent feature of business life over the last 10 to 15 years’ (Sadler and Lloyd, 2009:613). This quote from Sadler and Lloyd is a useful starting point in demonstrating the rapid rise and development of corporate responsibility. Global issues, in an economic sense with the global financial crisis in 2008 and in an environmental sense with the threat of climate change have aided in bringing to the fore a need for businesses and the corporate world to manage themselves and the services they offer in a more responsible and sustainable way. In particular reference to the financial sector this has attempted to be achieved through global financial sustainability agreements such as the Equator Principles. By entering into global agreements careful monitoring and reporting of a banks activities is required to create transparency in assessing their contributions towards corporate social responsibility and the achievement of sustainable practices in the financial sector. One of the banks currently signed up to the Equator principles is Barclays, as one of the largest global banks in the world with a 300 year history it is a company that serves 48 million customers worldwide

A combination of recent changed to the world scene and pressures from public opinion now requires corporations to take on a new role, social responsibility. Corporate social responsibility is a corporation’s initiative to monitor and ensure compliance with the law, ethical standards, and norms. It can also be defined as corporation’s actions that further social good and go beyond the interests of the firm in order to make the world a better place. Essentially a corporation should embrace the idea of corporate citizenship, the idea that businesses are socially responsible for meeting legal, as well as ethical and economic responsibilities placed on them by shareholders. Although this is an alluring concept, it is also a flawed one. It

Corporate Social Responsibility (CSR) – is a set of commitments, corresponding to the specificity and level of development of the company, whish is reviewed regularly and dynamically changing. CSR is voluntarily and agreed with the participation of key stakeholders, taken by the company’s management, with particular reference to the views of staff and shareholders. It is performed in mainly at the expense of the company and aimed at the realization of significant internal and external social programs, the results of which contribute to the development of the company (production growth, improving the quality of

As we all know, corporate social responsibility is a discipline in business practices. This is one of the business practice sector that is most demanding and constantly changing sector in business enterprise. Because of these demanding tasks that corporate social responsibility has posed on business, business leaders or stakeholders has been faced with the responsibility of bringing a favorable environment for business activities. The prospect of corporate social responsibility became famous in the 1960s. Many companies have used this term in an unlawful manner to benefit the business responsibility rather than overall business welfare, which it is meant for (Ferrell 2014, pp. 3-17).

The major of (CSR) is establishing social, environmental and economic sustainability. Initially, (CSR) is a requirement. However, some firms extend the jurisprudence towards engagement in social activities that are going beyond the interest of the firm (Cadbury, 2006). However, the entirety of this phenomenon gets its basis on embracing responsibility for corporate actions. In addition, it issues a general affirmative impact of its external environment

The research conclusion of the relevance between corporate social responsibility and corporate economic performance is not similar. They can be mainly divided into three views. One view is that company’s social obligation has a negative relevance with the economic performance of companies; another view is that corporate social obligation can cut down transaction expenses, enhance the competitive power and the manufacture efficiency, finally it increases the company 's financial performance. Some literature studies think that there is no relevance between company’s social obligation and its financial obligation or the relationship is nonlinear.

The aim of this paper is to highlight the impact that Corporate Social Responsibility (CSR) has on company performance and profitability. It will also assess the role of CSR in business activities and in general the theoretical foundations as well as Corporate Citizenship. Furthermore this paper will assess the notion that implementing CSR activities positively affects the image of the organization and can thus boost consumers’ attention and commitment to the organization, which leads to better financial performance for the firm.

The purpose of this report is to highlight the implementation of corporate social responsibility (CSR) in the company .CSR is the continuing commitment by business to contribute to economic development while improving the quality of life of the worker force and their families as well as of the community and society at the large .According to Nielsen’s Global Survey on corporate social responsibility(2014),shows that 55% of global online customers in 60 countries said that they can spend

The various information generated in the course of this research were obtained through participatory observations of twenty–four selected financial institutions and through questionnaires administered to the management and the customers of the selected financial institutions. The set of questions asked from the respondents were such that will elicit