The Benefits of Integrated Marketing Communications

The integrated marketing communication media are fragmented, making it more difficult to communicate a message clearly. This is because, consumers are bombarded by thousands of pieces of information each and everyday, not having a consistent message makes communicating with the consumers even more difficult.

Initial discussions on IMC were based on definitions and theoretical understanding, and this discussion is still taking place. IMC or Integrated Marketing Communications according to Schultz (1993) combine and evaluate strategic role of diverse communications to produce a greater impact. It is a process that produces and applies different communication programs starting with the customer and work back to outline right approaches and procedures to progress throughout these influential programs. Another source sees it as a business process that aims to plan, implement and assess influential marketing communications over time. There isn’t a clear definition for it, each source rely on a different definition however according to all found IMC is identified as a strategic process. It’s composed of three main basics: consumer, channels and evaluation of performances. Consumer gives an idea of how an exchange of information affects message’s form and content. Communication channels analyze each channel in apart to

Task 4 Importance of IMC IN ORGANIZATION’S planning and implementation of their future Marketing Communications campaigns

Chapter 14 Communicating Customer Value: Integrated Marketing Communication Strategy 1) A company 's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) direct marketing B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 402 AACSB: Communication Skill: Concept Objective: 14-1 2) The use of short-term incentives to encourage the purchase or sale of a

Integrated marketing communications is a core strategic activity used to build and sustain profitable relationships with various stakeholders. Customers are a critical target but other audiences such as buyers, designers, retailers, sales assistants, suppliers, etc…. are also important if an organisation is to achieve its sales and marketing objectives.

Chapter seven of the Integrated Marketing Communications textbook was discussed in great detail during weeks nine and ten of the semester. This section of the book addresses how online and interactive communications play a vital role towards interactions in the modern world. The goal of this chapter is to effectively incorporate online advertisements to deliver messages to dedicated consumers. Over the course of this paper, it will become clear as to how a current news article applies theory from lectures and the textbook to enhance online communications.

Marketing communications are a fundamental part in a creating and implementing a marketing plan to deliver product information, competitive advantage, retain the current customer base, gain new consumers, and reinforce relationships with stakeholders. Analyzing various marketing communication components in advertising, personal selling, public relations, and promotion will determine the most effective route to reach the target market and promote products.

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

However, with the introduction of new technologies and advances in information technology communication has been completely revolutionised and same has impacted in organisations in there IMC strategies. “For IMC to really take hold, old assumptions must exit, assumptions about the role of advertising and sales promotion, about the organisation of advertising and public relations departments, about agencies and what they do, about the media, and most of all accountability” (Schultz et al. 1994).

Along these lines, organizations utilizing the pull marketing strategy for the most part advantage more in light of the fact that the adamant clients have a propensity to be steadfast promotion long-term clients of the organization. Mullen and Johnson(2013) contended that in the event of push marketing strategy the organization will utilize distinctive promotional strategies like incorporation of discounts, coupons, gifts, warranties and guarantees and extra after sales services for marketing the item and making the item appealing for the clients. If there should arise an occurrence of push marketing subsequently, the client may change the buy preference with the adjustment in the design patterns. Consequently, Phau, Lee and Quintal (2013) expressed that push marketing does not create long haul faithful clients for the

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Several tools are used by companies to aid the delivery of both paid and unpaid promotional methods (Kokemuller, n.d.). Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC).

This venture report concentrates on incorporated promoting correspondences (IMC). - IMC Integrated Marketing Communication is the procedure of creating and executing different types of potential projects after some time influential correspondence with clients and. It has presented the IMC and its apparatuses and the explanation behind the acknowledgment of advertising. IMC devices are publicizing, deals advancement, retail and individual offering. At that point we discuss promoting. Showcasing is the business process by which items compare to the business and through which exchanges of property are influenced. What is the extent of advertising? At that point comes the showcasing blend. Promoting blend alludes to fixings or apparatuses or variables blended vender I request to cooperate with a specific business sector.

For instance, an ad that contains a direct-response tool (e.g., a coupon), a public relations appeal (e.g., support of an esteemed social cause), and brand advertising (e.g., depiction and description of the offering) would reflect the integrated communication form of IMC. A key outcome of this approach is the acquisition of consumer information that is captured when consumers respond to direct-response tools, sales promotions, and the like (Nowak and Phelps 1994).

Integrated Marketing Communication (IMC), a term which refers to a customer-centric and yet data driven technique of communicating with clients involves the coordination as well as the integration of various marketing communication tools, sources, functions as well as avenues within a given company into a program that effectively maximizes their effect on consumers as well as other end users at the least cost possible (Clow & Baack,2007). IMC is a management concept that is designed in a manner that makes every aspect of marketing communication like advertizing, public relations, sales promotion as well as direct marketing to operate together into a perfectly unified force as opposed to permitting each of these elements to work in total isolation. In this paper we present an Integrated Marketing Communication (IMC) for SEAT an automobile manufacturing and selling company. The Integrated Marketing Communication (IMC) begins with a situational analysis. This situational analysis involves market analysis, SWOT analysis, competitor analysis an analysis of the product offerings. This is then followed by an analysis of the keys to success, an analysis of the critical issues. This IMC also includes a marketing strategy, mission, and marketing objectives, financial objectives, an analysis of the target market, positioning, strategies, marketing mix, marketing research, controls, implementation, marketing strategies, contingency plan as well as conclusion.

Integrated Marketing Communications (IMC) has emerged as the dominant approach used by companies to plan and execute their marketing communication programs. Many marketers, as well as advertising agencies, are embracing the IMC paradigm and developing integrated campaigns that use a variety ways to communicate with their target audiences. (McArthur and Griffin 1997, Belch & Belch, 2004, Duncan 2005) The shift toward the IMC perspective has been hailed as one of the most significant changes in the history of advertising and promotion (Moriarty 1994; Reitman 1994) and as the major communications development of the last decade of the 20th century (Kitchen, Brignell, Li and Jones 2004).