The Best Analogy For Public Relations Agency

1030 WordsNov 6, 20155 Pages
Pr A recent study from 2014 by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising: “On average, expert content lifted familiarity 88 percent more than branded content…” but I think that’s low. With advertising, you tell people how great you are. With publicity, others sing your praises. Which do you think is more effective? The best analogy for public relations, Levine says, is gift wrapping, “If I went to visit a woman today and gave her a gift in a Tiffany box, it would have higher perceived value than if I just gave it to her plain. Because she and you and I live in a culture where we gift wrap everything, our politicians, TV stars and even our toilet paper. Almost every article you read or see in the media is “gift-wrapped” or originates from a public relations agency. Think about it: A new smart phone. An attack from a Congressman criticizing the President. The latest report on glaciers melting in Antarctica. None of these stories appear out of nowhere and end up in front you of and millions of other consumers. All of these stories were written, tested, practiced and formulated by publicists, staffers, speech writers or corporate experts before being sent to reporters who processed the information, rejected some assertions, accepted others, then decided to produce a news product. Most reporters work at their desks. With newspaper and magazine
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