The Best Analogy For Public Relations Agency

So as stated earlier, both public relations and journalism requires extensive writing skills as well as being able to interview subjects and intake large amounts of information they do differ. Although there are many positive sides to public relations, there are also some downsides to it. The profession of journalism has been affected by the growth in public relations, and sometime soon people will notice the negative affects when the news being reported isn't as good as it once

Perhaps no one has had a greater impact in the field of public relations as Edward Bernays. He was named one of the 20th century most influential people by LIFE magazine, yet most people don’t even know his name. Known as the “father of public relations”, Bernays was born in Austria in 1891, but his family moved to New York when he was one year old. He would go on to graduate from Cornell with a degree in agriculture, but instead of becoming a farmer he decided on becoming a journalist. During World War 1 he helped the Woodrow Wilson administration to promote the idea that US efforts would bring democracy to Europe. It was during this period that Bernays began to understand the power of propaganda and wondered if it could be used just as effective

By the early 1900s, some journalists began investigating and reporting on the questionable promotional practices businesses were using. Their efforts helped increase awareness of these tactics among the public. Public relations began to reinvent itself along journalistic lines: the new field of public relations attracted to journalists, who were more comfortable with objectivity and the dissemination of information.

Public relations serve many positive functions, to radio and television announcements of school closings and community events, they make us aware of what is happening around us. This type of public relations is needed and benefits the public without personal hidden agendas. However, there is a darker side to public relations that seeks manipulate an unsuspecting audience for their own personal gain. It is this type of public relations that the film Toxic Sludge is Good for You is unraveling. Through use of every kind of media communication and technology, public relations firms have set out to convince people that what they are saying is good for us (Toxic Sludge is Good For You [video file] Access to Restricted Library Resources, n.d.).

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

Customers who are in a demand for public relation services include commercial businesses, government agencies, and well-known individuals (“Public Relation Services” 2). There are both public relations departments

Early PR practices were deemed "press agentry" and were thought of a group that fell into a comparison with propaganda. This was because of the use of hype and manipulation of information. For the most part during development of the practice, there was little to no ethical boundaries. In the early 1900's however, there was a major focus on using factual information and labeling it public information, though somewhat manipulation, in order to help gain the public's interest or trust. This factual information however, was based solely around one-way communication, where the information was published simply for the knowledge of others, and not necessarily with the expectation that any action would come of the information. Of course the name of the game in public relations was always to convince someone to change or solidify their opinion on a topic or issue, in the

1. The article, Media Bias and Reputation by Jesse M. Shapiro, discusses the interpretation of information based upon previously existing expectations. This is believed to lead news organizations to generate information being generated that appeals to specific demographics of consumers in order to build their own reputations among the public. In addition, the severity of media bias is discussed and the negative impact it has on public views as compared to unbiased information. The article purposes that competition between news outlets is a cause for decreased media bias, as opposed to an increase in its occurrence.

Luttrell, Regina. Public Relations Tactics. Dec2014, Vol. 21 Issue 12, p12-12. 3/4p. , Database: Corporate ResourceNet

Unfortunately many people forget that every news medium is a company. While they may exist to bring you information, they’re still a business that’s wants to make money. After every major event you can turn

The media, which consists of television, radio and the newspaper, is referred to as a form of communication. It is thought as the most powerful tool of communication due to the fact that it is able to present information at any time either promoting it in a positive or negative light. The media is also known for presenting fake news, however due to the fact that they are communicating to the masses the majority of news is believed if from a ‘reliable’ source. Newspaper companies such as ‘The Sun’ and ‘The Daily Mail’ pay extortionate prices in order to obtain front page stories from paparazzi so they can publish them in their papers resulting more profit for the companies as more individuals buy the papers. The media are able to shape the

As public relations and journalism, the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media, which aim to influence public opinions since the early twentieth century (Coombs and Holladay, 2010). In order to sharp citizen’s opinions, Charron(1989) mentions that the PR practitioners and journalists often prefer to work together and share information as cooperation. The dependent relationship, as Coombs (2010) explains, the PR practitioners scheme to cover through media, while the journalists are exploiting

After researching the issue and the future of the journalism field it becomes apparent that, as privately owned businesses, most publications have the primary goal of making a profit, and subsequently produce the content that people desire to achieve this goal. With the exception of government-owned publications like the ABC, news outlets have no ethical responsibility to produce the hard news content that the audience ‘need’ to know, as they are businesses with an objective of producing a profitable source of entertainment for their specific target audience. Despite the different media diets of each individual consumer, media executives have the technology to understand and therefore satisfy the desires of their target audience. Thus concluding that while publications may not satisfy the supposed needs of their readers, they are able to recognize what they want to consume and produce this to retain their following and therefore achieve their primary goal of making a

This memo is to discuss commonalities and differences among two scholarly articles relating to the field of public relations, found in the Journal of Public Relations Society of America. The purpose is to inform those in the communication field, moreover; those with a concentration in public relations to the use of language, format, and target audience of presentation in current research studies. The following articles Corporate Social Responsibility and the Nonprofit Sector: Assessing the Thoughts and Practices Across Three Nonprofit Subsectors, written by Richard D. Waters, Ph.D. and Holly K. Ott, M.S. and Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship by Drew Wilson, MA and Dustin W. Supa, Ph.D, showcase the current practice in presentation that will be beneficial in this field.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.