The Best Hotel Rates Or Car Rental Deals

This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing

to choose and be more satisfied with their choice of hotel over participants from the extensive

Going on vacation is never cheap by any means, but it is totally worth it to get away. The amount of money you spend on a house/condo, food, groceries, accessories, gas, or flying tickets, is crazy. If a family would sit down and average the amount of money they spend in a week they are on vacation, they would probably be scared. I know that when my family goes on family vacations, we probably spend close to that. It is totally worth the money to get away and enjoy a relaxing week with no

Since summer is right around the corner, you might be thinking about planning your annual vacation. With so many options for you to make, it is not a difficult choice for you to pick a suitable destination where you can relax on beaches and unwind. Planning a vacation does not have to be a nuisance if you already have the perfect location in mind that caters to all your needs. Whether you need to visit beautiful beaches or staying at a beautiful inn that offers modern amenities with a distinctive setting, you will have a unique experience.

Four Seasons Hotels and Resorts have all opportunity to occupy this niche. If couples are looking place for a beachside ceremony, a big city reception for wedding, the organization helps to arrange everything.
-Another sub-group target market is the multi-generational high net worth families.  No longer is the luxury hotel business all about the adults.  Kid and teen programs are intricately planned by luxury hotel brands to better facilitate to traveling families.   According to Janaki Padmanabhan of Euromonitor, ‘the trend of multi-generation travel indicates that families need a place to go which will cater to all members of the family, including, grandparents, parents and kids’, where the typical paying customer is the

Their audience of future travelers will remember hearing about the problems on board the Splendor. If they do not believe the ships are safe, and kept in good condition, they will choose a different cruise line, or type of vacation. The travel and vacation industry reflect big money in our personal spending budgets. “A recent Nielsen Global Confidence Survey found that after providing for savings and living expenses, the number one global spending priority is for vacations” (O’Rourke, 2013,

For a long time researchers are trying to find the perfect recipe for success, however it is very hard to predict the response of the market to a new product and its adaptation to the environment. The Ice Hotel and the Travelodge are two ventures established in the end of 20th century both in the travel and hospitality sector but each one with its own unique business strategy. In evaluation of their success the decisions made throughout the development of the above mentioned ventures can be categorized as effectual and causal, as explained by Sarasvathy (2010). G.Sanvikarja suggests that causational logic is more rational and based on prediction where as the effectual strategy is more creative and is control orientated. Each of these approaches implies different strategies and reasoning behind both individual decisions and responsiveness to the environment. Furthermore, most enterprises follow a set of common principles that are key for building a business strategy including defining means, setting affordable loss, leveraging contingencies and forming partnerships (S. et. al, 2010). These four aspects are crucial for understanding how is a business created and what is its approach. However, it should be noted that most of the businesses are not strictly effectual or causal, rather a mixture of both with a tilt towards one. Every business is individual and should be treated like one. This paper will examine the business strategies behind the Ice Hotel and the

A lot of business travellers want to stay in well known hotels like Mariott or Hilton. Only 16% want to stay in individual hotels. So for the industry it is important to have a very good reputation. Of course the people try to get the best price for a room and most hotels have company rates which are below the normal rack rate. Also important for a booking is the location of the hotel and the bonus programs. For 26% of the guests Airline milage is important. So the hotels have to work with airline companies and they want special conditons as well.

In the case of the Hamilton hotel, Snow needs to make a decision as to if 60 additional rooms reservations should be accepted which could lead to overbooking (Weatherford & Bodily,1990). It is a problem of capacity utilization that is being faced in this particular case where revenue maximization is aimed while minimizing customer dissatisfaction.

Within the luxury tier, many of the players do not actually own the hotels themselves, but instead manage the operation of the business, similar to that of FSH. In the luxury segment, competition for acquiring new management agreements becomes very high as hotel owners make their choices based on the quality and value of a company's management service and most importantly, its brand name. Moreover, guests who choose to stay in luxury hotels are commonly not very price sensitive, and thus it is essential that a hotel distinguish itself amongst its competition by providing value added services as well as maintaining an untarnished, reputable brand name and image.

At Ritz-Carlton, electronic databases are used to track guest’s preferences and tastes enabling them to provide express check-in for their regular guests. Legal and political conditions, such as war or political strife between countries, limit international travel which can have a detrimental impact on international locations. In addition to these extreme circumstances, legal restrictions, such as zoning restrictions, may force Ritz to limit the height or size of their hotels in certain regions. Specific international events, such as the current economic recession, have had major impacts on the demand for luxury accommodations. Lastly demographics play a role in site location for a luxury hotel. The population surrounding a hotel can often dictate the type and amount of clientele the hotel will receive. (Exhibit 1)

With multiple hotels cost can be quite high due to expenses such as food and upkeep of the hotels.

More often than not, the reason why most hotels are costly is due to the fact

Chan, ESW & Wong, SCK 2006, ‘Hotel selection: when price is not the issue’, Journal of Vacation Marketing, vol. 12, no. 2, pp. 142-159, (Online Sage).

Make friends with someone in the hotel business, or have them as a professional contact. No seriously, most hotels have friends and family discounts and these discounts are significant. Where a regular hotel room could be $300 a night, a friends and family discount could save you upwards of $200 per night.