The Best Key Performance Indicators For The Godiva Monitor And Measure On Their Ecommerce Website

When it comes to key performance indicators, Cabrey & Haughey (2014) note three metrics that are customarily used. Those metrics are customer satisfaction, cost reduction, and sales and/or profits. A fourth metric that is often used is employee morale. To measure the success of its change initiative, the league must measure the satisfaction of its fans, whether or not it is saving money on its legal issues, and whether or not ticket sales are increasing.

They also track the customer clicks, additions to shopping carts, order purchases, abandoned shopping carts etc., they are also used to identify items that are popular on the web page that could generate more orders and get better understanding of specific customers.

You can track key business metrics like total and outstanding invoices, email subscribers, online impressions, and total bookings to pinpoint what’s working and what’s not, so you can get the most out of your time.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

One cannot simply do reporting and discover how to spam executives with data. By having actionable insights and metrics, it will enable a strategic differentiation and a maintainable competitive advantage. The step of trinity mindset is behavior analysis or clickstream data analysis. The purpose of this step is to gain as much knowledge about clickstream as possible and to be able to infer the intent of a website’s visitors. The next step of trinity mindset is outcomes analysis. This is a critical component of trinity mindset, since we want to determine what was the outcome for the visitor and the website. In this step, a website is measuring revenue and the reasons why it was successful. The last step of trinity mindset is experience. A visitor’s experience is the most important component, due to the fact you are trying to get into the mind of the visitor. A website can do this in a couple of ways. The first way being through surveys. This is helpful because the visitors are reporting to you through the survey the problems they encountered on your website. Also, your website can do A/B testing to see what pages result in a higher conversion rate. Trinity mindset allows your website to clearly understand a customer’s experience in which you can affect the right customer behavior. As a result, you are positioning your website in a win-win situation for not only your benefit but also your customers. Each step in trinity mindset is supported by a tool, various methodologies, sustainable process and people with the right skill

The validity and effectiveness of the patient advocacy program can be measured using key performance indicators or KPIs. KPIs are defined as a “set of quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their strategic and operational goals” (Investopedia, 2015). The KPIs chosen for JPS should reflect its goals. As shown in the Fishbone diagram, healthcare providers are tasked with multiple moving parts such as patient care, facility management (environment) and emergency room conditions. Therefore, the three KPIs that will support this process change and continuously measured to success are time to healthcare, lab turnaround time, and ER waiting times.

For examples, if the goals of a company are to increase ordering on a website, boost sales and improve revenue, the Key Performance Indicators (KPI) will be based on the percentage of conversion rate, average visit duration, order size and ratio of new potentials unit per day or week or month.

A simple tool that can analyze all of these metrics for Sephora Direct is called Databox. Databox can pull analytics from websites, social media, CRM systems, inbound marketing systems, etc. all into one convenient dashboard. Bornstein will be able to measure the success of her campaigns, apps, social media, website, and more by looking at all these different metrics month by

In May (May 18th to May 31st) your website received 340 Pageviews and 232 Unique Pageviews – the difference being that the Pageviews counts returning visitors and Unique Pageviews counts individual users and not repeat business. This shows that approximately 31% of your traffic visited your website more than once, which is great.

Comparing internal metrics through the filter of competitive intelligence, helps businesses measure their growth against industry standards. Maintaining a competitive edge is essential to building a successful operation. To acquire that edge, businesses subscribe to a process referred to as “Competitive Intelligence Analytics” (Kaushik, 2007, p.298). The act of acquiring intelligence from your competitors is nothing new. History can trace these activities as far back as 1500 B.C. and a group of maritime traders (Gilad, 2016). However, the methods used to gather intelligence today have changed dramatically and follow a better suited set of recommendations and best practices. A primary component of competitive intelligence would be to identify who your competitors are. Kaushik recommends segmenting and analyzing upstream and downstream traffic coming to and from sites that share the same industry model (2006a). Benchmarking these metrics can help businesses measure and watch trends over time (Kaushik, 2006a). Kaushik also recommends measuring competitors through search engine results that should include key words and phrases, since current statistics show 80% of traffic is generated through search engines (2006b). It is important that top level managers not focus on conversion rate comparisons, as this type of competitive analysis can end up evaluating businesses that follow significantly different

Increased visits to the site, referrals, repeat transactions and feedback and in turn convert the visits to sales

Analytic tools let you explore bounce rates, which helps you determine if your web pages are attractive enough to keep visitors on your site. Poor bounce rates, the number of visitors that left your website without clicking through to more than one page, indicate you have a low “stickiness” factor. This shouldn 't be confused with exit patterns, which give you details about when and where a visitor left your website.

Improving the customer experience can lead directly to higher revenues. On an e-commerce site, building a great customer experience makes it quicker and easier for customers to buy, raising the conversion rate. On high-volume e-commerce sites, raising the conversion rate by one tenth of 1% can add as much as $10 million in incremental revenues per month. The customer experience is the key to dot-com survival. To survive, dot-coms must improve their customer experience.

Tracking visitors to our site helps us to better understand who they are and what their needs are so we can directly address those needs and secure them as long-term customers.