The Best Key Performance Indicators For The Godiva Monitor And Measure On Their Ecommerce Website
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In my opinion, the five best key performance indicators for the Godiva to monitor and measure on their ecommerce website are: number of unique visitors, bounce rate, conversion rate, average order value, and repeat customer rate.
Unique visitors counts are important in determining between new versus returning site user traffic. This data is helpful for counting hits to the landing page, and beneficial in counting hits to other pages within the site as well. High traffic, and high returning traffic numbers are indicative of a healthy on-line business. The more frequently a user visits the site, the more opportunity that they have to make a purchase. George Blitzer of Kommerzen.com indicates that more than one-third of traffic should represent repeat visitors. He also notes that rewarding these visitors with a loyalty program is a great incentive to keep them coming back.
The bounce rate will provide Godiva with the number of times a site visitor leaves their website right away. The bounce rate is calculated by the number of website page visitors that do not engage with the page (do not click on links, or interact with the page) before abandoning the page, divided by the total number of visits to the page within a given time frame. When the bounce rate rises, Godiva knows that either the site user entered the page by accident, or the site user was not interested in what they saw. A rise in bounce rate may potentially be caused by a redesign of a website page, unappealing