The Best Market For Alien 's Rfid Business

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).

Both qualitative and quantitative research methodology will be use to investigate the hypothesis. The use of case study, questionnaire, interview and statistical analysis will be used to observe and asks questions about the views of the micro, meso and macro levels of society on my topic. Problems that could occur with these methodology is not having enough adequate data to proceed the with each analysis. Secondary research will be used to make subjective judgments about what data is useful and what is not for the motive for the research process.

In research the two main used approaches are qualitative and quantitative. Qualitative research represents the study of perceptions, emotions and experiences in the direction of understanding the human behaviour therefore from a subjective perspective ( R). On the other side the quantitative research is expressed numerical, measurable, appropriate for statistics defined as being objective and can be used for general public (R). Another difference, according to Moule (2015) is that qualitative approach is usually using a smaller sampling size for the study than the quantitative approach. As the qualitative research is inductive, the process is orientated and using a holistic view, allows the researcher

Rondinelli describes the qualitative research methodology as one that is used when describing and giving meaning to phenomena. In other words, it is useful when researching themes such as a life experience, a process, a health phenomenon, or when more information is desired beyond numerical data. It can help when trying to understand feelings, values, and perceptions that influence behavior. It is useful to generate

According to Schneider, Elliot, LoBiondo-Wood & Haber (2004), qualitative research methods, search for the meaning and understanding of human experiences in a naturalistic setting. A researcher obtains subjective facts in order to explore the experiences of each participant (Schneider, Elliot, LoBiondo-Wood & Haber 2004). As a result, qualitative research is a means in which a researcher gains an insight into the participant's point of view concerning their personal experiences; in order gain an understanding of the information given. Therefore this allows a researcher to collect subjective information to create a description of the phenomenon (Vishnevsky & Beanlands 2004).

Business researchers utilize various forms of approaches to analyze and obtain information and data, and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results depending on the type of research being conducted and what the nature of the study is. The following will assess two different peer reviewed articles: one which uses a qualitative approach and the other a quantitative approach. It

Qualitative research is considered to be particularly suitable for gaining an in-depth understanding of underlying reasons and motivations. It provides insights into the setting of a problem. At the same time, it frequently generates ideas and hypotheses for later quantitative research.

A research design that is qualitative is done through the method of subjectively perceiving the qualities of a phenomenon that may not be measured quantitatively. "Qualitative research is used to examine subjective human experience by

The advantages of qualitative research provide information about the human side of an issue that is the often conflicting behaviors, beliefs, opinion, emotions and relationship of individuals. Another advantage is that use of open-ended questions and probing gives, participants the opportunity to respond freely in their own words, rather than forcing them to choose from fixed response. Some qualitative research methods that a researcher uses is the participant observation, complete participation, and in -depth

Qualitative and quantitative methods allow researchers to investigate, explore and inquire the nature of the phenomenon being studied. It is important that the researcher develops a clear understanding of the problem and design a plan to investigate it (Cresswell, 1998, para. 1). There are a variety of research methods; nevertheless, it is important to consider which research method is appropriate for the study. Qualitative research focuses on human experiences while quantitative research relies on numbers, measurements, and testing. Nevertheless, qualitative and quantitative methods use similar approaches to conduct research and collect data. For example, observations and interviews are approaches used in both research designs;

First, it would be important to explore the concept of market research before going deep to outline its benefits. Basically, there two types of market research, which are Primary Market Research and Secondary Market Research. A research on a particular market is likely to return qualitative and quantitative information. Qualitative information involves opinions obtained from different people in the market through interviews and surveys.

Both qualitative and quantitative research methods have their specific qualities which make them useful to a researcher, however in the course of this short essay I will explain why, for several reasons, qualitative research is better. As both methods operate within different assumptions, it is important to stem criticism for each method 's respective theoretical base in order to adequately judge them. In the course of this essay I will highlight each method 's theoretical assumptions and then I will assess each method by pointing out their positive and negative factors.

RFID (radio frequency identification) is an new technology that threatens to take the place of bar codes in the supply chain world. The technology uses electromagnetic fields to automatically identify and track tags attached to objects. This innovation can provide many benefits in logistics and may revolutionize the entire industry. But, even though the technology provides many benefits, it also has many drawbacks and may not yet be developed enough to become the industry standard. The technology also may not be beneficial or cost effective for every business and will require a total overhaul of a businesses infrastructure, which can be extremely costly. Furthermore, both bar codes and RFID technology have many pros and cons, also industry may not be ready to implement RFID into their infrastructure.

The research method in the first research have good and bad. On one hand, generally the focus of qualitative