The Better Business Bureau: Ethical Misconduct

306 Words2 Pages
The Better Business Bureau is believed to have a reputation of protecting consumers and businesses from fraudulent scammers and unreliable firms, there were several unethical occurrences and allegations that led consumers to feel otherwise towards a company that has the reputation of trust. According to the Ermongkonchai (2010) study, “the main reason of employee misconduct was identified with personal or financial gain” (Pg125). It appeared that the Better Business Bureau had several bouts of unethical misconduct that lead to a ruined reputation and questioning of the firm's values. Critics believed that BBB was operating under the unethical misconduct of “Pay for Play” (Ferrell, Fraedrich & Ferrell, 2015). According to the text, “Pay for Play” is scheme which funds of individuals or business’ are exchanged for favorable treatment by BBB (Ferrell, Fraedrich & Ferrell, 2015). For example, if company is was not a paid membership of BBB, it would receive a low rating. An investigation was launched, a fictional company had gone undercover and received a very high rating as a paid member of BBB. The Better Business Bureaus unethical misconduct was confirmed.…show more content…
Consumers filed complaints regarding the disputes and complaint procedures (Ferrell, Fraedrich & Ferrell, 2015). BBB were charging high rates for its disputes and resolution services. This discredited the consumers as most could not respond due to high rates (Ferrell, Fraedrich & Ferrell, 2015). Furthermore, lack of responses led to the case being closed and marked as
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