The Birth of Swatch

Lululemon’s Pricing Strategy aims to communicate to its guest that they are a brand that supports innovative, high quality apparel. Their items, specifically the Groove pant, is targeted at educated women with higher than average incomes, Therefore

• Determine if product adjustments are necessary. The LG Watch Phone is available in four different designs. A factor in the successful launch of the Apple iPhone, was the use of one colour in each launch location. A product partnership with Omega or Prada is also a consideration.

Able to diversify its product range to meet market demand including women’s wear, men’s wear, accessories and home wares.

about them later on; they use every a lot of e­marketing as well as promotional distribution as

Advertising costs have risen in recent times and is becoming an expensive way to promote their

They try and create brand preference where they prefer their brand over others because they are personally invested. Many companies try and reach a certain group of similar buyers by dividing them into market segmentations using one message platform, brandtech companies try and get their products to consumers in many ways using digital platforms. Social media is an easy way to get their products out to a variety of consumers. Red Bull is one more example of how this distributed form of marketing has been a success. They worked through YouTube having specific channels use their products in different ways. Thus, they gained 4 million subscribers. A good, solid product can be made or broken by its promotion techniques. Brandtech techniques have proven to be very beneficial for promoting products. I found this article to be very helpful and informative because there are so many ways to promote and sell products it is smart to know how other successful business go about finding their success. This article was well written and easy to understand because everything that was talked about was well explained with examples. I recommend this to article to others because it gives a different perspective over how to run a successful

The company also spends millions of dollars each year advertising its products to the public. They do this by way of television commercials, newspaper ads, and radio announcements. (See appendix)

In the 2nd stage of the report the branding strategy of SWATCH & TISSOT watches on the basis of their Store Operations Management have discussed. The store design, display, assortment, ambience etc have discussed.

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.

In essence, branding is all about differentiation and consistency. It always has been able to effectively establish an emotional relationship with customers. They compete with each other with the quality of watches that they make for example; Rolex provides a variety of choice for their customers and provides their wants and desires. This includes; by making their watches handcrafted, and putting diamonds into their watches to make it more luxurious etc. Another way for them competing is level of service provided. If a customer comes to Rolex they will ensure that they provide insurance and great level of customer service. This will increase repeat-purchase and brand loyalty among their customers. Rolex is considered untouchable in its position as the world’s leading luxury watch brand both in terms of industry prestige and its

designer price and quality bracket and are regarded as highly elite and special. These is reflective of the

7 (Ziglar, Chronocentric: Beginner's Gudie to Major Watch Brands)Still based on our perceptual map, we can see that Rolex has an average luxury level and degree of innovativeness. Rolex is a competitor of Patek Philippe but Patek Philippe is not a competitor of Rolex. This is because Rolex has a strong awareness and sometimes wealthy customers are more attracted to buying a Rolex because they don’t feel the need to buy watches as costly as Patek Philippe.

Investment- For the all around the globe presence, it needs alot of funds to manage and run the brand.

Owing to the successfully accomplishment of " low price, quality assurance" and excellent online sales channels, UNIQLO sees itself as nicely positioned to weather the China's slowing economic growth (Roxburgh, 2016). Meanwhile, serious competition with other apparel retailers is the primary obstacle to the development of UNIQLO. In the view of Zhu (2013), the Chinese market is massive, diverse, and has enormous potential. For the sake of truly thrive in this market, there is a need for foreign brands authentically understand the changing characteristics of Chinese customers, and establish quality products and services to satisfy their requirements. One recommendation is because this report use the SWOT analysis and Marketing Mix to assess UNIQLO's marketing strategies in China, it is worthwhile for further researchers to utilize other marketing tools to evaluate UNIQLO such as Porter's Five Competitive