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The Black N Decker Matrix System

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The product I have chosen is the Black+Decker MATRIX System. This tool is used by many people who can consist of, but not limited to, homeowners, construction workers and contractors. We see a lot of homeowners’ purchase this tool because it is a combination of many tools in one allowing them to perform all their DIY needs. In 2012, Black+Decker launched the MATRIX System and it received a “Best of What’s New” Award from Popular Science Magazine. This system is available as 12V MAX* or 20V MAX* and comes with a 4.0 Amp base power unit. The base power unit is sold as the main operating tool which has the drill/driver attachment. In order for the customer to keep all their tools in one place Black+Decker is coming out with two storage …show more content…

CDIY (Consumer Do-It-Yourself) net sales increased $186.1 million (4%) in 2012 compared to 2011. CDIY increased 5% organically in 2012 due to the gain in market shares and the successful new products from DeWALT and Black+Decker, which include the MATRIX tool. The factors that contribute to the demand of the Black+Decker MATRIX line are the physical demands for work, characteristics of the object and the layout and condition of the workplace. This tool was designed for performance and compactness which tends to be an issue in a lot of work conditions. The Black+Decker MATRIX tool is a normal good. This tool experiences an increase in demand as the real income of an individual or economy increases. Incomes may rise in the future but if they don’t I don’t believe this will impact the demand for the Black+Decker MATRIX tool. The MATRIX tool and its attachments are very well priced for users to purchase. For the 5 Piece Combo Kit, which includes 20V MAX* power unit, drill/driver attachment, sander attachment, jig saw attachment, impact attachment, two 20V MAX* Lithium Ion batteries, oscillating attachment and 20V MAX* charger is only $189 at Wal-Mart. Of course, the tools are available in two pieces for other convenient uses. The head attachments purchased by themselves can range from $29.99 to $39.99. This tool was announced as one of the “Best of What’s New” in the Popular Science Magazine. The tool has

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