The Black Soap Shampoo : The Decline Stage Of The Product Life Cycle

Opportunities usually emerge from changes; therefore you need to pay attention to what could possibly change in the near future and how your company could benefit from that. This is where the marketing team comes in. It’s their job to plan for this type of thing and to keep the company ahead of the game.

3. What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts?

Collecting information from R&D, Project Teams, Marketing and Strategic Planning will provide the resources, costs, timing, risks, and opportunities associated with products and the market and will indicate their weight on overall operations. Additional information regarding projects probability of success, their ROI, and market life span will help with prioritizing them, deciding which to undertake, and how to introduce them into the market. Project specific information needed would be the phase, launch year, probability of success, projected sales, and pre-launch costs that include R&D, in order to value each project specifically.

The very first thing that our organization need to check is to find the root level cause that what made us to deliver only few products? Was it lack of innovative ideas? Was it implementation of thoughts into practice? Or was it any funding problem that the product could not took

Robyn should start by getting more understanding about the product, afterward she must wrestle with the issue of what directional path the company should take and what changes in the company’s product-market-customer-technology focus would improve its current market position and future prospects. Deciding to commit the company to one path versus another pushes managers to draw some carefully reasoned conclusions about how to try to modify the company’s business makeup and the market position it should stake out. She must consider a number of direction-shaping factors where to head and why such a direction makes a good business sense.

Develop a marketing plan for the business that suggests how Helen’s may improve its performance.

To compete with others industry, for our new product we must first know our competitor and the current industry technique by mapping the competitor’s landscape then act as a customer who mean putting themselves inside of their minds. Be knowledgeable about your business. Know all the loop-holes, hire outside consultants who are familiar with the marketing mix. Utilize the four P’s, price, place, promotion, and product.

6 – Products and consumer perceptions are variable, so changes in strategy may be required to better address customer needs, technological developments, new laws and regulations, and the overall product life-cycle. By monitoring external conditions and shifting product development accordingly, a company can better target its consumers and learn to react to their needs.

Make a customer analysis and segment the market. What impact does your analysis have on the current business model of the company?

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

1. First define company’s strategy, objectives and work towards the goal. Use some kind of framework to plan out the strategy. Second establish key performance indicator to measure the results. Third identify risks that can drive variability in performance since this is physical product. Fourth establish key risk indicators and tolerance levels for critical risks. Strategies the company should follow or implement in order to reduce the risk are community based marketing. They should be interacting with their customer on daily bases. The company should develop technological innovation. Lastly focus differentiation. Some companies should compare historical performance with today’s performance. Lastly the companies can provide integrated reporting and monitoring. If company starts to take these steps, they would be reducing the potential risks.

and also find out if a possibility exists for a new product or service. In the past many companies

To develop such strategy mix of strategic options will be applied including Integration to deal with competition and Intensive + Diversification strategies for product and market development.

Researching the foreign and domestic target markets to help decide what kind of products should be launched. While; also, developing a relationship with local and international players so they

General Issue: which segments should the company target? How should the company and its products be positioned?