The Body Shop Case Study Analysis

2027 Words9 Pages
The Body Shop was founded in 1976 in Brighton (UK) by Dame Anita Roddick. The Body Shop began life as a small outfit in Brighton selling just 25 products. The customers were encouraged to recycle packaging (the part of the reason is because Roddick do not have enough bottles at first) and there was a real focus on natural ingredients that were ethically sourced and cruelty-free (cosmetics products manufacture by methods that do not involve experimentation on animals). The company has now more than 2100 franchised stores in over 60 counties.
The Body Shop is considered as the first cosmetics brands to prohibit testing on animals, and also the first company to introduce Fair Trade (trade in which fair prices are paid to producers in developing
…show more content…
The Body Shop assert their product are inspired by nature and they has the ingredients such as marula oil and sesame seed oil through community Fair Trade Program by purchasing.
The main competitors of The Body Shop are L’Occitane, Yves Rocher, Lush and Weleda. They are also focus on natural ingredients and environmental protection. Despite Maybelline New York is not an obvious competitor, it is a threat because is started to position itself against animal testing and for environmental protection. This company is well-known internationally in the cosmetics industry and so is one of the competitors of The Body Shop.
The Body Shop is the good example of competitor advantage.In the cosmetics industry, many companies do not do it from industrial capitalism to green capitalism. Some doctors do not use natural ingredients and the company did not pay attention to environmental protection。They mentioned their runs on five value, Protect planet, support community trade, against animal testing, Defend human rights, govern all they do. 1.2 Identify any social responsibilities and ethical issues faced by the
…show more content…
As a manager is not just about getting more this done. He/she need to put more time to do communicate with over team members. This means we can understanding each person’s skill level, make an occasion, career goals for them to gain knowledge in a new skill. Besides that, a successful manager also need a powerful leadership skill. But this is one crucial characteristic that a lot of practically lack in these says. The issues is that a really good salesperson will rarely to be a good managers. The true leader will always inspires trust, fiduciary duty and provide guidance and make the company always in a good
Get Access