The Body Shop, Corporate Social Responsibility Essay

6824 Words28 Pages
MA Management

Corporate Social Responsibility

Assignment

Corporate Social Responsibility Analysis of The Body Shop

Date 29 January 2010

Word Count 5477

Grade 75%

Table of Contents

Preamble 1 Introduction 1 Corporate Social Responsibility 2 Opposition to Animal Testing 3 Support for Community Trade 6 Environmental Protection 9 Evaluation 11 Conclusion 13 References 16 Appendix 1 20

Preamble

The objective of this piece of work is to undertake a critical analysis of the cosmetics company The Body Shop, in terms of its philosophy, business practices and other activities and assess the extent to which the organisation can legitimately be regarded as a socially responsible
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Bowen defined social responsibilities in the business context as those which are ‘desirable in terms of the objectives and values of our society’ (Bowen, 1953:6). Since then, definitions of corporate social responsibility have become more sophisticated responding to and taking account of changes in the complexity, nature, diversity and size of business organisations operating within an increasingly global context.

There are those however who believe that ethical and moral considerations or indeed social responsibility of any kind have no place in business, its operations or processes. Milton Friedman argued that ‘there is one and only one social responsibility of business - to use it resources and engage in activities designed to increase its profits’ (Friedman, 1962:133). He disputed that businesses can have responsibilities, ‘Only people can have responsibilities’ he asserted (Friedman, 1970). Friedman viewed business organisations as amoral, accommodating a position that is neither moral nor immoral. In this sense, as long as business takes place in context of open and free competition, is conducted in the spirit of fairness and within the rule of law, questions of social responsibility remain mute. Other theorists link the
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