The Body Shop: a Global Industry Analysis

Dick’s wife was in charge of the development of Urban Outfitter’s private label that consisted of products exclusively sold at Urban Outfitters. Due to the overwhelming needs, wants, and demands, they agreed to create a wholesale line. Once they realized it’s success they made the decision to branch out in two separate businesses, giving Free People life again. Today they have over 1,400 specialty stores and are available in some department stores such as Nordstrom and Bloomingdales.

Plato’s Closet’s mission statement is, “Plato’s Closet will provide a unique and convenient way to buy and sell gently used teen and young adult brand name clothing and accessories. We strive to focus on quality, styling and value. As a company, we acknowledge that our business is a gift from God and we will glorify Him in all we do. “Plato’s Closet buys and sales gently used clothing, shoes, accessories, and certain items. Plato’s opened its first franchise in 1998 in Columbus, Ohio and Lynn and Dennis Blum founded it. Today Plato’s has more than 400 locations in the U.S and Canada. Winmark Corporation is the franchiser for 5 companies, including Plato’s Closet, and Plato’s makes the most revenue yearly making nearly 400 million dollars a year and are still growing today.

Marketing and promotion: The aggressive marketing and promotion is strength to the company from several years. It has implemented many successful advertising and promotional strategies over the time which includes new format of UK stores “Brighter look”, “Your M&S” slogan, “Quality worth every penny” etc.

As alternatives to Hollister, customers likely consider brands located in the surrounding areas such as American Eagle, Forever 21 or Urban Outfitters. The choice to purchase Hollister, however, involves buying into the company philosophy and history. Hollister, similar to other Abercrombie subsidiaries, devised a fictional company history to aid in its credibility and marketing. Abercrombie designed a character, John Hollister, who founded the company in Southern California in 1922 after years of travelling the world. The brand also positioned itself as a sponsor of surfing contests and events in seaside California cities such as Santa Cruz and Huntington Beach. While these creative concepts remained fictitious, they became powerful assets in

They also do things such as adding different things to existing products. For example they have added cookies to Galaxy bars this means that they can try and attract new customers.

It is a family owned and operated company with an emphasis on offering the best products for the best price for all our customers.

The Body Shop was one of the fastest growing manufacturer- retailers in the late 1990s. However, throughout the years, they failed to maintain its brand image by becoming something of a mass-market line. Anita Roddick, the shops founder and Patrick Gournay, CEO are looking for assistance in short and long-term planning for The Body Shop. The goal is to yield practical insights while being straightforward. To get started, we assumed the growth rate for sales is 13%; the cost of goods sold percent change is 38% changes, and a 50% change for operating expenses. The amount of external financing, the variables affecting the estimates, what the best way to raise the financing, along with important ratios, the internal growth rate, the

Consumers are constantly changing, with the pressures of life and lack of time; we are becoming more of a spiritual society. Our concern towards the environment is increasing along with social responsibility. For consumers nowadays, transparency is something vital and they are increasingly aware of what ingredients make up a product. Men’s habits in regard to personal care has been increasing rapidly over the past few years and the trend is to continue, which will change the market. The anti-aging skin care segment is also growing due to the large population of baby

We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

It has been estimated that the global beauty industry consisting of skin care worth $24 Billon; hair-care products valued at $38 billons and perfume at $15 billion is growing up to 7% a year (Economist, 2003). These numbers show the industry of beauty has proven to be lucrative over the years due to the need for that special hair and body products mixed with the wants of perfumes, body potions and etc. However, it is not just a good product that delivers results the customer is looking for, it is an overall experience that has become essential.

A news release will be sent to all major media channels, including TV and radio, to talk about the media event, to play recordings of the CEO speech. There will be special body care products (one-man product, one-woman product, because we don’t know exactly who will get our message) with every news release that is sent to media, so journalists will feel better about the brand and more willing to add our information to their platforms.

In this paper, I will tell you about Extreme Body & Auto Care’s branding, pricing, and distribution strategy. Who are our major competitors and their strengths and weaknesses. Also, our differentiation strategy, our company’s intentions, types of social media and integrated marketing that we used.

Their idea of women wearing bespoke clothing in Australia turned out to be successful making them a reasonable return. They also hired professional clothing design professionals, which helped them improve their product significantly. However the social risk was a big aspect as they had long working hours. Alison is now selling her product from home, which was more beneficial. She also intends to start franchising and licensing to expand, as her reputation of her company is excellent from her years of experience in Bespoke Clothing.

This is a beauty brand that has been in existence for some time now, having been established in 1976 by Anita Roddick. Later in 2006, the brand was taken up by L’Oreal but its quality has continued to flourish after the take-over. Currently, Body Shop has a total of more than 6,000 stores in over 60 countries with the head offices in 20th street London.

We desire to provide customers with products that are friendly for their skin and products that can help them make better choices. Our company uses recycled packaging and uses green energy to make our products and distribute them. We also provide reusable shopping bags on our site and physical store to encourage reducing plastic waste.