The Boeing Company: Strategic Audit SWOT,EFAS,IFAS,SFAS,TOWS,Financial Ratios Set at the year 2001

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THE BOEING COMPANY: STRATEGIC AUDIT I. CURRENT SITUATION A. Current Performance Boeing performance has been outstanding for the past few years. Their Return on investment rose from three percent to 6 percent from 1998 to 1999, but it did drop to five percent in 2000. In 1996 Airbus claimed 42% of the market share, while Boeing had 64%. Boeing is looking at falling below the 50% mark. Boeing's profits have been doing quite well. They have risen drastically in the past few years, which can be seen in the profitability ratios. Boeing is doing fine when it comes to profitability, even though they have dropped slightly since 1999.

B. Strategic Posture Mission "People working together as one global company for Aerospace Leadership." Objectives
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The Office of the Chairman is responsible for the overall operation of the Company and implementing the policies set by the Board of Directors (Elliott 34). See Appendix B for the names and positions of top managers.

The Strategy Council considers major strategic and policy issues, including mergers and acquisitions. It is made up of nine members: Chairman and CEO, Chief Financial Officer, Chief People and Administration Officer, three senior executives from Boeing's two largest business units (Boeing Commercial Airplanes BCA and Information, Space and Defense Systems ISDS), the General Counsel, the Senior Vice President for Washington, D.C. Operations, and the Senior Vice President for Communications.

III. EXTERNAL ENVIRONMENT A. Societal Environment Economic Opportunities George W. Bush has been elected as the new President of the United States. One of his goals is to implement a tax-relief program that will help stimulate consumer spending (Bush). This could increase the amount of air traffic if consumers choose to spend this unexpected income on travel. This could then boost airline revenues and allow for more completed purchases on Boeing's commercial aircraft.

Threats The defense budget of the United States has been declining. Since the end of the Cold War, the United States has revised its military strategies. The Soviet Union's dissolution in 1991 rendered

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