The Boston Beer Company

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Case Study # 02
The Boston Beer Company
Brewers of Smuel Adams Boston Lager (Mini Case)
MGT 504: Strategic Management

Prepared For

Tanvir H Dewan
Course Co-ordinator
College of Business Administration

Prepared By

Group: Indestructible

IUBAT-International University of Business Agriculture and Technology

25 May, 2012
Boston Beer Company:
The Boston Beer Company was founded by Jim Koch in 1984. The Boston Beer Company has been cited as one of the best companies to work for by Boston Magazine, one of the Best Entry-Level Jobs by The Princeton Review, and their beers have won more awards than any other in history. Samuel Adams beers were known for their distinct taste and freshness. The Boston Beer Company,
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* Martin F. Roper (Chief Executive Officer)
Mr. Roper was appointed the Chief Executive Officer of the Company in January 2001, after having served as the President and Chief Operating Officer of the Company since December 1999. Mr. Roper joined the Company as Vice President of Manufacturing and Business Development in September 1994 and became the Chief Operating Officer in April 1997.

* Gregg A. Tanner (Class B Director)
Mr. Tanner has over 30 years of operations and supply chain management experience in the food and beverage industry, with significant experience in risk management. And here he is responsible for risk management strategy. * Jean-Michel Valette (Class B Director)
Mr. Valette has extensive experience in management, public company corporate governance, strategic planning and finance, as well as in the alcohol beverage industry. Here he is responsible for strategic planning. * Responsibilities of Directors:
The primary responsibility of directors is to oversee the management of the Company and, in so doing, to exercise their business judgment to act in what they reasonably believe to be the best interests of the Company and its shareholders. In discharging their duty of oversight, directors should give careful attention to the selection of the Chairman and the Chief Executive Officer and should monitor their performance and that of the Company. The Board should

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