The Boston Consulting Group ( Bcg )

When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.

Reliable products for low technology customers: Our brands offer value. Our stakeholders are bondholders, stockholders, customers and management.

These challenges, awareness, availability, accessibility and affordability are the obstacles that stand in the way of a product being successful or not. If appropriately traversed, the company can expect to see huge profits. However this can only be done through a very thorough understanding of this unique market and the appropriate application of practical and pragmatic marketing strategies.

Another demographic change we are seeing in the labor force today are changes in the men to women ratio. According to the United States Department of Labor, in 1970 women only made around 37% of the working population, leaving men to make up the additional 63% (Women in the Labor Force, 2012). By 2012, women accounted for 47% of the total working population. Although this may not seem like a large increase from 1970, women did account for more than half of all laborers within several of the industry sectors including; financial activities (53%), education and health services (75%), leisure and hospitality (51%), and other services (52%). However, when looking at jobs in the agricultural, construction, mining, manufacturing, and transportation and utilities fields, women are still significantly underrepresented. Over the years we have seen not only the percentage of women in the labor force grow, but the large pay gap between men and women has slowly began to close. As of 2012, women with full time jobs

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

Between Theodore Roosevelt and Woodrow Wilson’s administration, and the doughboys heading into war, women of the progressive era were footnoted. In the progressive era women wanted to be seen as full citizens of the United States and with the passage of the 19th amendment in the Constitution, it gave women the right to vote. Some historians refer to the 30 years between 1890 and 1920 as the women’s era, because it was within that time that women started to have economic and political opportunities. Women were aided by legal changes such as the right to make contracts and wills, control their wages, and own property. By 1900 around five million women worked in domestic service and light manufacturing.

Hewlett Packard (HP) decided to produce 1.3-inch disk drives to become the market leader in a new market and increase HP’s revenue. Although the market for 1.3-inch disk drives was still unclear and still developing, HP decided to organize a special team to develop this new product. This group was multi-talented, with the best engineers from every department in the company. The group also had many priorities for the company. However, things didn’t develop as the Kittyhawk team expected. They failed to sell the new product to the customer they planned. Even though some new customers were interested in this

Though the number of working women rose considerably in the last couple of years, but women are still much underpaid then their male counterparts. The United Nations recently published that for every dollar earned by men, women earned 70-90 cents globally. Statistics Canada also found that women workers in Canada earn an average of 66.7 cents for every dollar a man earns (Amber). Over the past couple of years, the gap has been documented to be increasing. In 2009, women use to earn 74.4 cents for every dollar a man earned, which reduced to 72-73.6 cents in 2011 (Evans). The American Association of University Women released a study that showed even when men and women attend the same kind of college, pick the same major and accept the same kind of job, on average, the woman earns 82 cents to every dollar that a man earns (Coleman). There is not even a single country where the average wages of women are more than men. This was proven by a study on the ratio of female to male earnings in European and non-European countries, conducted by the United Nation Statistics Division. It was found that the reason for these gender inequalities were associated with traditions and stereotypes which influence the education, professions and career paths women and men choose, and “often lead to part-time work and career breaks, mainly for women” (“The World’s”).

Rosin discusses how the modern economic market is lead by females. Shifting from male to female, our economy has made a significant turn in direction. With less women staying home and more women taking to the workplace, the typical american family has been reformed. Rosin makes the claim that women now lead the economy. Rosin herself made the shift along with the economy.

Every segment has different expectations most important things are design or style and technical specification. All products are sensitive because of life cycle and therefore needs to be modified through the years.

The positioning strategy should be driven by the market, rather than by the ambitions of the product champions. The source of the problem is failure to understand how consumers' value product attributes. In all, over-appreciating a breakthrough or new technology that

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

For any business to successfully add value they either do so through lower costs or superior benefits to the consumer by offering product differentiation (Singh 2012). Samsung was a late starter into the smart phone industry, while, this has not prevented them from successfully positioning their product at the forefront against those offered by their competition such as Apple. Gary Armstrong (2011) defines a product’s position as “the complex set of perceptions, impressions and feelings that consumers

Moreover, the products were developed based on what the company believed the consumers wanted (O’Neill 2010). The group completely forgot one of the keys of success of every company, the customers and their needs.

Next are the high-tech managers. Such consumer groups like DVC products mainly because they tend to these products are better able to help them to complete the work of the office, and to more than some of the more specialized creativity. The analysis of this group because of their high expectations for new products, and they spend a lot of reasons with the money when they think to be able to prove that this innovative product to meet the need.