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Essay about The Boston Matrix Market Analysis

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The Boston Matrix Market Analysis 1) Following further Market Research it is established the PLP LTD is seen as a company that is not very adventurous and it has nothing set to itself apart from its competitors. In order to change its image with its customer base suggest how the company could move from its present market to a new "niche market" I would suggest that this company should go into a market "niche" as their current product lines are not doing to well. They should go into a specific market that no one dominates and bring out a product that does just that. This would increase their profits no end, as the consumers will want this product. As they involved in the promotion of leisure …show more content…

I think that the PLP should keep their present customers because it will be less of a risk if they solely concentrate on the "niche market" as it could be a complete and it would ruin them. So if they keep there current customers as well as introducing there "market niche" it will be a lot less low risk. Also if they totally change the name of there new "market niche" they will attract new customers as well as keeping their current customers. 3) What position of the matrix do you think PLP Ltd is, based on the information given in a case study? I think that PLP Ltd is branded as a "dog" in the Boston Matrix. This is because they are about ready for the chop, which is why they are going into a "market niche". 4) If PLP Ltd were to introduce a new product and aim this at a new market segment, which sector would the new product be placed? Give reasons for your choice. If PLP Ltd was to introduce a new product into a new market segment I believe it should be placed into the 'Star' sector. This is because as it is a new product they will want the product to be quite successful, with a high market growth rate, though compromising its market share. 'Star' products have a high potential for profit, especially if they have a good USP. PLP will want

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