The Boston Matrix for Cadbury's

BCG matrix will help us to examine distributors in he company’s portfolio on the basis of their related market share and industry growth rates.

Cadbury is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

The launching of the website in 1996 boosted the sales, as customers from all over the world were able to access it which got them more familiar with the product which as a result generated sales. Also it acted as a medium for interactions for collectors from all over the world.

2. Kraft’s marketing strategy will benefit significantly from buying Cadbury in two different ways. Firstly, when we look at the brand portfolio of Kraft, which is the world’s second biggest food company. It is clear that there are plenty of old-timer cash cows, such as cheese, Nabisco and Suchard, but there are only very few rising stars. According to the Boston Matrix, cash cow means a product with a high share of a slow growth market, which can generate a stable

Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers, like selling their products in multi-packs. This means that the customers can buy their products in larger quantities and it will encourage them to do so as they can have more of the product instead of buying it individually. They also use product development strategies such as selling new products in an existing market.

The BCG matrix portrays the perspective of the product portfolio, which is the growth-share matrix. This framework of tool categorizes products within a company's portfolio or within the business units as stars, cash cows, dogs, or question marks according to growth rate, market share, and positively or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. From this analysis, it can be seen that the products that is growing

The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business. The business was now known as The Cadbury Brothers. A factory in Birmingham was rented, to produce their products. In 1854 the company received its first Royal Warrant as 'manufacturers of cocoa and chocolate to Queen Victoria '. In 1856 John Cadbury 's son Richard joined the company, followed

Since the launch of our company, it has been experiencing a rise in sales, mostly due to its new product, Kids Mat, which is a silicone plate (or bowl)

Additionally the company needs to look to lower cleaning costs and reduce set up times. Due to the company’s workplace culture, this will have to be implemented carefully. Rogers’ relies heavily on their British Columbia geographic segment which is where most of their retail stores are located. In the future Rogers’ Chocolate should consider branching out and testing other geographic areas for their retail stores. The wholesale business should be expanded though a selective process to acquire additional profitable wholesalers. The wholesale operational segment is an excellent vehicle to build sales without much capital expenditure. They will steadily increase Rogers’ sales and profits. An increase in sales and strong customer brand awareness will be created by the use of a well-executed web site design. This will serve as an asset to their loyal customers and attract potential younger customers. This firm has several critical stages on their value chain;

The move has paid off, boosting internet sales by 17.2pc in the same period. Mr Davies said: "During Easter, sales of our excellent chocolate and ice cream products performed well and the Group expects it full year performance to be in line with expectations."

Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. This industry operates on “bigger is better in confectionery”. Their strategic discussions and ambitions appear to stay true, in mentality, to this mantra. This mantra could be potentially dangerous to the business. CS had a presence in over 70

(70 visitors x 1/3) x [60 minutes / (5 minutes + 1-2 minutes + 4 minutes)]

Analysis of the Cadbury Business The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business.

In 1982 they began selling outside UK (sales to Europe & Australia reached 300000 sterling)

It is interesting to read the article about Cadbury Worldwide. From perspectives of 3 three different cultures. While it might be lucrative to start providing your services, or selling products across your borders, an option should be thought of as real journey of discovering new cultures and customs of different groups of people. It will be useful to understand them and how to do business in their countries. Be aware of the regulation and standards are important. There are two examples of the purchasing Cadbury UK by the American food gain Kraft and how the two work cultures of the American and the British are different.