Bottled Water Essay

As a result, sales of bottled water are expected to increase. Of particular significance in the industry has been the large number of new products that have been launched and accepted by consumers since 2005, making bottled water a dynamic and fast growing industry.

Bottled water consumption and sales have been increasing exponentially since its emergence as a widely-accepted commercial beverage category. The bottled water industry is now growing at 8% to 10% annually – about twice as fast as other beverages. In fact, in 2003 bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks.

In fact 22% of test water bottle brands had chemical contaminants higher than the state limit (ABC, 1). So why do Americans think bottled water is so great? Maybe it’s because of how much companies advertise the product, advertising expenses for bottled water totaled $61 million in 2012 ("International Bottled Water Association" 1). Whatever the reason may be, bottled water is the second most popular beverage in the U.S.A., and more and more bottles of water are being produced and distributed this very second.

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

Water is an essential part to human life. We as humans need around eight to twelve cups per day to make up for the fact that throughout normal functions such as breathing and sweating we lose an average of ten cups per day. To make sure that we are healthy and everything runs properly, we must make sure we drink the right amount of water (msnbc.com, 2004). The one question when thinking about water is what type of water will you drink? The biggest controversy is bottled water vs. tap water. Many people in the world today are switching from drinking tap water to drinking bottled water. The number of people who drink bottled water has been rising over the past few decades and by an average of 7% per year. A

Billions of gallons of bottled water are consumed in the United States every year. Many Americans choose bottled water for its convenience and say that the taste is much better than tap water. They say tap water is flat and tasteless. Some argue that the cost of bottled water far exceeds the cost of tap water. One study showed that one bottled water per day would cost the consumer $365 per year while the same amount of tap water would cost ten cents. While bottled water is more expensive, it provides over 130,000 jobs resulting in over six billion dollars in salaries for american workers “Bottled Water Matters.” In the article, “ Bad To The Last Drop,” Tom Standage says that bottled water is too expensive and encourages people to stop buying bottled water and give the money to charity. In the article “ In Defense of Bottled Water,” Thomas J. Lauria says that eliminating bottled water would have the unintended consequence of driving people to choose more unhealthy beverages which have thicker plastic bottles and would be worse on the environment. He also says that bottled water is an important choice in situations where there is a lack of tap water or concern about water

In terms of bottled water there are a lot of substitutes and it can be difficult to capture a targeted market and retain them as consumers have many similar products to choose from.

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

The water bottle industry as made a positive impact on America’s economy. Americans have experienced the economic strain in the job market over the past several years with layoffs and a lack in the number of jobs available. This industry not only supplies us with a convenient, healthier beverage option, but also provides jobs for the American worker. Based on analysis

Waters Bottling Company produces different kinds of products depending of the market segments. The company has subdivided the global market share into different segments and produced products depending on the needs of the people. Every product is strategically positioned with an aim of satisfying consumer needs. The company has developed new products, which are healthy for consumption as they contain nutrients needed for daily needs of the body. Although the product is ergonomically designed, it is cheaper for any consumer to afford (Pinson, 2008).

In Peter Gleick’s “Selling Bottled Water: The Modern Medicine Show” and Cynthia Barnett’s “Business in a Bottle”, bottled water is argued to be an excessive commodity falsely advertised as healthier and more beneficial than tap water to society and the environment. Both authors discuss that bottled water is actually equivalent in quality to tap water and in some cases even more hazardous to the human body. Public water itself is a less expensive resource that is more accessible to the masses. However, due to fraudulent companies focused on profit and the lack of effective oversight, people are deterred from realizing that there does not need to be an alternative to municipal water. Gleick

Write linear equations to represent the costs for each company based on the number of pallets purchased.

Schools all across the nation have been notoriously known for banning a ridiculous ammount of things; one of whixh that is now being considered is water. Belive it or not many schools are now thinking about banning bottled water. The articals ¨Goodbye Bottled Water?¨ ,by Gail Hennessey, and ¨Statement from the Internation Bottled Water Association¨ ,by the IBWA, give very different veiws on this topic. Our schools shoulnt not ban bottled water for many reason such as our rights, our health, and tap water contamination.

Water bottles are a staple in today’s society. In his article, “Costly water: Bottled and Sold: The History Behind Our Obsession with Bottled Water,” author Martin W. Lewis quotes Peter H. Gleick when he says that, “Consumers buy bottled water for four main reasons: safety, taste, style, and convenience,” and he’s absolutely right (Par. 9). Bottled water is cleaner, healthier, and more convenient than tap water. More people are more apt to grab a bottle of water on the go, rather than fill a reusable bottle from the sink. It’s just easy. At least, that’s what we are led to believe. Bottled water is constantly in battle with its not-so-lavish counterpart, tap water. Some will even argue that the benefits of bottled water alone outweigh the cost. They, however, do not. The fact is, water bottles have plagued society for years and have become a growing menace to our environment and our people.

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should