The Bottom Line : Accounting For Revenue And Expenditure

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“The Bottom Line: Accounting for Revenue and Expenditure in Intercollegiate Athletics” Marc St-Louis KHS 394 Sports Business John Lisec 11 December 2014 The indirect and direct funds that collegiate institutions generate is a great deal. It is disturbing that the athletic side of any university depends more on the student body than the institution itself. Without students taking spending money on athletic related purchases, institutions would not be able to fund and update facilities such as new locker rooms or host bowl/championship game series. The students generally providing this income are not student-athletes at the school. “Face of the Institution” As we all know, sports are one of the biggest revenue generators in America. Students go to school to receive an education and get their degrees, but the experiences of attending collegiate games are memories they will never forget. Is it fair to charge them extra in tuition to be able to attend those games and have these experiences? From an athletic side, the answer to that question may be that students should pay more for college athletics. However, expecting a student that is barely making ends meet to fund his/her education and will most likely graduate with student loans to pay a high price to attend collegiate games is unfair. According to the International Journal of Sport Finance (2014)“less than one-third of Bowl Championship Series (BCS) athletic departments and none of the

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