The Boutique Retail Chain

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

1. How would you characterize the competitive strategy of a high-end department store chain such as Nordstrom? What are the key customer needs that Nordstrom aims to fill?

Richard Bell describes four stages that business strategies use today to grow larger and faster, as well as attracting and keeping customers. List these four stages, and discuss in detail how an International retailer would apply these today?

Information gathered to conduct this research came from a variety of websites such as, the Express website, and other websites that leak information about the company and they’re well doing in the retail industry. The five main topics that will be discussed in this

Although the market for separates is certainly viable given promising growth in test markets, it is not a market that makes sense for Hart, Schaffner & Marx (HSM) to compete in. The trend certainly shows a divergence in how some customers view their needs with regards to semi-formal clothing, but the firm runs the risk of diluting not only the perceived quality of its clothing, but also alienating its current client base that is partial to the experience HSM offers in its stores. This experience includes personalized expertise on new fashions, custom tailoring, and the status associated with purchasing and wearing the company’s clothes.

Garments are one the crucial needs of all humanity, and design dress are dependably on request all through the seasons. At an early stage when beginning a discount attire business, one ought to remember some vital particulars before beginning an online discount apparel exchange.

LP department needs to be changed. Our Michaels location only gets an LP personnel onces a week. Without a loss prevent personnel in our store there is nothing we can do if we see someone committing theft. There is theft that happens everyday especially towards closing. People walkout with over a hundred dollars worth of merchandise and there is nothing we can do about it. This affects our store is so many ways. These people that come still will come back the next day and return the items for store credit we lose money doing that. Our store has no major return policy so this allows these people that steal to return anything that was stolen from our store or other locations. If our store had a LP personnel on a daily basis the store would

The Trending Saree Boutique describe its strategy by choosing a right target market. A determinant that effect the business choices are the capacity, profit likely off the market and the equal competition for this business. The Trending Saree Boutique look into the demographic and geographic background before establishing the business in the market. Base on the U.S. Census evaluation, the Asian Indian-American population has increased every year. To serve this Asian Indian-American population, the Trending Saree Boutique is based in Langley Park, Maryland. It is a boutique with clean displayed surroundings, a well-organized arrangements, and offers a friendly environment to customers. The Trending Saree Boutique target market is mainly focused

Consumers’ tastes and preferences along with fashion trends influence the products in the marketplace. The ability to provide a compelling value proposition

In cash of fashion industry teen generation is the vital model which companies should hit. The loyal customer is ready to spend more money for a product of his liked brand if require so the company has to take care of its brand image and the customers likings and preferences. The customer loyalty program creates emotional bonding between the company and consumer which enhances the brand name and growth of the company. It builds long term customer relationship. This results in selective shopping and consumer becomes more careful. Gucci should concentrate on increasing its fashion brand and enhance its fashion market. Through their creative strategies the retailers have learn to manage these attitude. In fashion business, the customer loyalty program along with creativity proves to be the main basic factor for generating more revenue and enhance growth. The marketing strategies of Gucci are to incorporate controversial issues in order to enhance brand imagery. This creates a mark on overall experience and attracts the consumer. Technology is the main source for entertainment and connection between producer and consumer. Some of such technologies are ecommerce, television, internet, word of mouth through internet where companies can make brand promotions. The promotions of brand can also done through social network sites like Facebook, twitter

The internationalisation of retailing is defined by Treadgold (Wigley et al, 2005) as having “visible” and “invisible” dimensions. The Invisible dimension has been defined as the international sourcing of products and services and the cross-border transfer of management expertise in the form of managerial policies or technical skills (Kacker, cited Wigley et al 2005). This refers to the aspects of the business which are intangible, such as marketing knowledge. On the other hand, for the visible dimension, the fashion retailer’s internationalisation is the operation of retail shops within foreign markets (Hines & Bruce, 2001). In this essay I will outline why I believe Urban Outfitters, a high street fashion brand, should expand its international presence by suggesting possible areas for internationalisation. Urban Outfitters (UO) operate 130 stores in USA, Canada and Europe and have made early steps to move into Asia. I also aim to discuss which brand strategy should be developed and whether alternative retail channels should be used to facilitate this expansion, focusing on the customer as a key ingredient for organisational success. I will be looking at UO’s existing international presence as well as considering further growth. I will be looking at a number of issues and complexities which impact on the internationalisation of retail brands, particularly the impact these factors have on the fashion industry and how the brand can alleviate ethical concerns. For this I will

Our business objective is to strengthen the online distribution channel and to increase sales revenue by 30 percent. At the same time, our marketing objective is to increase the awareness and the usage of mobile shopping application. We will market the new virtual fitting room features to our target audience who want to have access to new products faster and able to mix and match products on personalized mannequin and who does not want to wait in the long line in front of fitting room. The marketing strategy is consist of Social Media, Email Marketing, In app messaging, Search Engine Optimization, Promotion, Product tie-in and Sponsorship

An internal scan is conducted in order to identify if the five factors of the retailing mix: product, value, communication, people, and place are present, and if they are working together in a way that it benefits a specific retailer. The purpose of this report is to determine if Fairweather’s retailing mix includes all five factors and if their specific mix is appropriate for them in regards to their female fashion department.

The purpose of this report is to review the current situation of customization within the fashion industry and to discuss how this may effect the industry as whole in the future.

The main purpose of Opening of an Online Indian Clothing store is that many Indian people are residing here temporary or permanently here in Auckland. So the business person can help the Indian people by providing them with the authentic clothes in the Indian style. The clothing covers all designs of clothes for all gender and age of people (above 10 years of age). The clothing style includes traditional clothing, formal, casual, and many more designs.