The Brand Awareness Of Multinational Companies And Social Media Essay

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media is something almost every American citizen participates in, in today’s society. Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, Snapchat, and countless other examples of social media exist and in each someone can communicate with the world if he or she pleases. For example, Facebook currently has 1.71 billion users according to the second

Social media like Twitter, Facebook, and Instagram have basically become part of our everyday life style. We feed off of it like if it were some life source that keeps us alive. By doing this it has caused “people to inflate themselves like balloons” says W. Keith Campbell in the

Social media can be seen from completely different aspects and points of views. A major role in these different opinions plays mostly the age of the beholder, because social media made an enormous change in the last 50 years. One very important aspect in our today’s society is to get as many information as possible in a very short time period ("Impacts of social media”) Through social media and especially social networks such as twitter and Facebook, the information gets spread extremely fast. There are for example reporters who search on those networks to get information for their news and articles. (“Impacts

Social media has become a primary source of communication in the 21st century. Twitter Facebook, and Instagram are all social networks commonly used to communicate and associate with relatives and peers, as well as professional colleagues. While communication on social networks may often be casual, frequently it is used for formal deliberation and sharing of new ideas and perspectives. Facebook, with over 1.55 billion monthly users (http://newsroom.fb.com/company-info/), is one of the most widely used social networks in the world. Facebook users range from students and farmers to politicians and celebrities; consequently, a wide range of perspectives are shared and

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Social Media has grown to be one of the world’s most popular use of communication.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

“Social networks are successful because they offer widespread participation, but at the same time, they open their users up to unnecessarily dangerous exposure.” (Herring, Mark Y.. Social Media and the Good Life: Do They Connect? Jefferson NC: McFarland, 2015. ProQuest ebrary. Web. 10 September 2016.). Social media (sometimes defined as social network/networks) can be used to promote your ideas. Promoting your ideas through social media is a great way your voice to be heard by millions of other users using the same social media you use every day. Promoting may get you discovered by celebrities/authors/people who are looking for good marketing. However, some ideas/opinions you choose to express may cause an uproar of cyberbullying and may cause negative attention to be directed towards you, which nobody wants to deal with. Communication is also a great advantage that social media

In recent years, social media has become the best available option for brands to communicate with prospective consumers. In other words, social media is an opportunity for brands to transcend the traditional middleman (Neti, 2011). One of the many positives is that companies can build their own brand communities easily on the social media. There are some obvious benefits of brand communities which are facilitating information sharing, spread the history and the culture of brands, providing help to customers, and positively influencing brand loyalty (Laroche, Habibi and Richard, 2013).

The world has never before been connected as much as it is today. One’s ability to communicate through various mediums is rapidly advancing, and this is much thanks to social media.

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.

The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.