The Brand Name : Divine Aqua

Packaging involves designing and producing the tin or bottle for a product. Packaging contains two levels. The primary packaging is the container for each individual product. For instance, A&W uses bottle with variety of sizes to fill the root beers. Plastic bottle can prevent leakage problem and can keep it once couldn’t finish it at once. The secondary packaging contains the quality of the product. A&W uses different colours and designs to wrap the bottle to differentiate the function of products. For example, white is for “Diet Root Beer with Cream Soda” and golden is for “Root Beer with Cream Soda”. The difference of packaging designs conveys the characteristics of the brand. Besides, this packaging can provide correct and useful information

Imagery is (arguably) the most important part of a print advertisement. Evian's primary image is of a young, blonde, Caucasian woman, wearing a white dress and a smile. Evian Water used this as the main image is to make the consumers believe that

As per our creative brief communication, the way I view the Aqua Excursions logo, I see it portraying the spirit of kayaking. The average person will be testing their skills and themselves. The style I chose is one that makes me think of the outdoors. I want it to look fresh not old, that is why the colors look a little brighter. I chose these colors because they remind me, as your designer, of the sun, water, and sky. I believe that when others see this color scheme they too will think about gliding across the water under a perfect sky with the sun high and warming their skin. It isn’t just about the company, it also has to be about the audience that will see this. We need

For my headline, I chose to put the company’s name, Smart Water. This is colored in multiple shades of blue and it is in bubble letters. The headline is not too busy but it has enough going on to grab someone’s attention. The simple yet elegant design lures the reader in to explore the Print Ad. Just above the headline is a picture of clouds, which hints at the idea that Smart Water is fresh, purified, and energizing. This targets an audience who wants their water to meet the needs of freshness. As we drink water regularly everyone wants to have a fresh sip each time when drinking water. This targets athletes, the middle-aged, and students. Also, as this drink is energizing it is especially intriguing for athletes and students who

Advertising has changed in other ways with the new technology. Those once boring, bland, single pictured billboards we pass on the interstate now change ads, are bright and colorful. New billboards are electronic, and that means they are computer controlled. New big billboards are like large slideshows. Instead of one company paying for advertisement on it many of them do, and how they advertise is how much time they are renting. Each company that rents the space pays for how many seconds they want their advertisement to be

Have you ever thought about how much research by the company has gone to make a package appeal to you? Chances are the packaging has gone through intense scrutiny from psychologists, experimental subjects, and government regulation, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great that packaging goes through before reaching the shelf, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time. Walking down the aisle of a supermarket is how Thomas Hine begins his original argument on how packaging can evoke an involuntary emotional feelings or nostalgic responses. Instead of the old fashion market place where you would have people pitching their product to you, now their role is taken over by packaging that sells itself.

Let's start by talking about the packaging of the product itself. The palette comes within a cardboard covering, but when you take it out it is a square-shaped black palette. I

According to Aaker (2014, 1), the brand represents how the company delivers the product/ service not only in term of functionality, but also in term of emotion, self-expression, and social benefits. This report has been created to examine the VOSS water brand, its added value, and the position in the market. Evaluating methods such as CBBE model will be used in order to make a thorough analysis on the effectiveness of the company's branding strategy.

AC Gilbert holds old style of packaging, not react to the bright and colourful packaging of the products.

The developers market has much elasticity in their shower price expectations and is a relative small market compared to the plumber influenced market. Aqualisa is already successful in this market with the ¡§ShowerMax¡¨ brand. The developers are not interested in the extra features that premium brands offer with a higher price.

Aqualisa is a well-established manufacturer of showers in the UK. The company is recognized for quality products, innovation and great service. Despite great features and benefits of the recently developed digital shower Quartz, the initial sales results are very disappointing, and the management needs to redefine marketing strategy in order to improve performance. In particular, key decisions need to be made about target segment, value proposition and marketing mix.

Alps Mountain is well-known of their crystal clear water, so hoping the name itself would create attractiveness to the customers and convince them to purchase the product. We applied national branding as the brand sponsorship as Hyflux it is the manufacturer of “Alps water bottle”. The company tend to enhance the value of “Alps water bottle” to be a healthy lifestyle and persuade the customer to consume the product. For the brand development strategy, new brands is used in this case as “Alps water bottle” is a new launched product of Hyflux that need to publicise to the

Preliminary Brand Audit EA Engineering, Science & Technology, Inc. PBC Prepared for MKT 654 – Strategic Brand Management and Integrated Marketing Communications Professor: Jim Wills University of Hawaiʻi at Mānoa Shidler School of Business Prepared by Group #4: Crystal Souza, Phil Potter, Amy Shiroma & Tanya Tarampi June 2015   TABLE OF CONTENTS Page LIST OF FIGURES iii LIST OF TABLES iii 1.

Thinking in this product makes me want to have some of it. The first impression people might have when they see this dessert is that it might be an expensive and luxurious product because of its embellished packaging. It can be identified by the cute design of the box due to the fact that on the left of the box there is a sumptuous ribbon that its background color is a combination between dark cinnamon and lightly caramel, furthermore, the ribbon has the brand´s name sketched all around it. The theme color of the whole box is pearly white what makes the letters of the brand, written on the top of the box, stand out in a bright gold. Moreover, bellow the ribbon there is a little description in French about the glamorous product and next to it a small window made of transparent plastic where the small pieces of the product are shown to the public. The most interesting thing comes after its purchase. I start feeling the anxiety when it is time to open this fancy box because as

Most impulse buying occurs because of product display, and attractive packaging plays an important role in product display (Ghani and Kamal, 2010). Point-of-purchase decisions heighten the potential for product packaging to communicate information to consumers and influence product choice (Clement, 2007). Silayoi and Speece (2007), Venter et al. (2011), Honea and Horsky (2012) stated that visual packaging is key to gaining consumer in-store attention. Visual elements can be related more to the influential side of decision-making like attractiveness which includes of size, shape, graphics. Graphics can be such as layout, color combination, typography, and product photography. Silayoi and Speece (2004), suggested that visual package elements play a major role in affecting consumer purchase decision, especially in low-involvement products which is an item that is habitually purchased and so this requires little effort to decide. The same researchers conducted a “free list” research in order to identify the most important food package design attributes and they find out that the most important for consumers are colour, shape, picture and the design of the label (Ares & Deliza 2010a).