The Brand Of Soap And New Delhi By Recording Signals Using Wireless Eeg Through Neuromarketing

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Abstract— The aim of this research work is to classify the most favored brand of soap in New Delhi by recording signals using wireless EEG through Neuromarketing. A set of four major soap brand advertisements i.e. Pears, Lux, Cinthol and Dove are considered for this research. The advertisement (video) of above these brands are used to stimulate the subjects (9 male and 9 female with age range of 22-30 years) The response of the brain for the stimuli were composed using a 14 channel wireless headset which has a sampling frequency of about 128 Hz. The recorded signals are processed using fourth order Butterworth band pass filter. Then feature extraction is done to extract desired features from the EEG signal. The mean value and then power of mean value of each soap brand is calculated. The frequency spectrum of above soap brands is obtained through time-frequency analysis using Short Time Fourier Transform (STFT).The results so obtained are plotted in graphs for final analysis. The present experimental results are analysed and it is indicated that the subjects are mostly inspired on Dove brand of soap compared to other brands. Keywords—component; formatting; style; styling; insert (key words) I. INTRODUCTION (Heading 1) Neuromarketing is a novel field of marketing research which is being used to study the consumer behavior such as their demands, needs and intentions of buying the products using neuro-scientific methods. The sensorimotor, cognitive, and emotional

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