The Brand Of The Unilever Bangladesh Website

855 Words Nov 26th, 2015 4 Pages
Section 1
Introduction:
LUX is one of the most popular brand in Bangladesh and it is one of the successful brand from Unilever. Lux stands for the assurance of beauty and glamour as one of Bangladesh 's most reliable personal care brand. According to the Unilever Bangladesh website, Lux began its story back in 1924 as the first mass marketed beauty soap. Lux is now sold in over 100 countries and it becomes the most recognizable soap brand in the world. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos & conditioners. Lux started as "Sunlight Flakes" laundry soap back in 1899.

About LUX:
The name “LUX” comes from a Latin word light, which in fact comes from the word “Luxury’. LUX was first launched in 1925 as toilet bar. It has offered a range of soap bars and other bathing item in different colors and world class fragrances which includes different perfumes. LUX in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps with unique elements to make bathing time more delightful. One can choose from a range of skincare benefits like firming, fairness and moisturizing form LUX. According to Unilever Bangladesh website, Lux combines delicate perfumes composed by World’s Best Perfume Experts with the most glamorous materials to give consumer a truly exceptional bathing experience. Some of the world’s glamorous women have been Lux spokeswomen which includes Marilyn Monroe, Brigitte…
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