The Branding Of Learning Analysis

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Many arguments on why woman should be paid less, claim that woman can’t do the same jobs as what men can do. The article “The Branding of Learning: Ads in Schools and Universities” the author Naomi Klein explains how everything is given a label. “In a corporate climate obsessed with finding the secret recipe for cool, there are still more in-school resources to tap. After all, if there is one thing the cool hunters have taught us, it’s that group aren’t just lowly consumers: they are also card-carrying representatives” (105). Students are told that in order to be cool they have to wear certain clothes, use certain brands, and if they don’t, then they aren’t cool. People every day are judge by what they look like whether that’s how they dress,
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