The Branding Pyramid

My personal and professional branding are the same: being passionate about not limiting myself by my thoughts or actions, I am here to push the boundaries with those around me. This may sound simple, but there is a lot that goes into it. Building a network of strong, confident people is the key to being successful. My goal is to keep building these professional relationships as well as in my personal life with the help of social media and goal setting.

◦I found that branding of a company was very interesting because I’m that person that will try not to get sucked into advertising.

Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by Kapferer (2012, p.76), Brand Design is important when trying to market a new product or service in the market, which is new or already exists.

To get back to the point, it’s important to think of branding as the DNA of your organization, and consider what people will say about you when you aren’t in the room. This is why branding also trickles its way down to the small things like how you present yourself at events, how you talk to people, and how you conduct business away from the

Armed with in-depth market research and understanding, we develop and execute design concepts that are in harmony with your overall branding strategy and specific marketing goals.

Brand strategy is of upmost importance when it comes to customer visualizing a company. Branding is critical to the company as well as the product. The company brand embodies what the company is about,including the product (Hatline, M.D. & Ferrel, O.C., 2014). Branding provides the company with leverage when it tries to enter new markets Whether that be new locations or new product offerings (Douglas, S. P., Craig, C. S., & Nijssen, E. J., 2001).

Competing and collaborating with strong rivals: The booming market economy offers more space for marketers to apply their capacities. Besides my own abilities, the best way to build a well-known brand is to learn more experience from predecessors. For example, I could learn their charming characteristics and excellent qualities. There are also precious treasures, which I need to seek from their personal skills, such as how to interact with other people and how to deal with their interpersonal relationships. It can also benefit me to have a broader field of

Successful brands build successful products when the product is one that the consumer desires as opposed to needs. Companies selling these types of products must put additional effort into marketing activities like brand

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

However quite obviously the most frequently related sector of design to the creation of such identities is branding. Since as far back as the 1930’s the idea of making all a company’s communications visually coherent has been practised to allow their consumers to recognise them easier and faster. Then consequently if the consumer finds the

Branding in a business is important as it shows the reputation of the business. The importance in the buyer’s behaviour can affect the businesses sales, as it can increase or decrease their sales. Consumers are responsible factor for the sales of any products or services, so when a new product is being released in the market, understanding consumers buying behaviour becomes very essential. The business has to study and understand the

The brand hierarchy tree is an organizational diagram with both horizontal and vertical components. The horizontal component reflects the sub-brands endorsed brands that are located under the ‘brand umbrella’ whereas the vertical component “captures the number of sub-brands that are needed for individual product-market entry”. (Aaker, 2009)

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Earlier companies use to concentrate on making a brand image is to only entice new customers but these days theories have turned around. Maintaining the brand has become one of the prime targets’ for marketing professionals in order to gratify existing customers.

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns