The British American Tobacco Company Essay

Big tobacco is losing in a war for the public to the Center for Disease Control (CDC) and The Truth Initiative. Big tobacco being the large tobacco companies in the world like Philip Morris International, British American Tobacco, Imperial Brands, Japan Tobacco International, and China Tobacco. The CDC is a government operated agency that contributes to the overall health of the public. The Truth Initiative is the largest non-profit public health organization in the U.S. whose goal is to inspire tobacco free lives. Not only is Big tobacco losing, they may have already lost.

Psychology is defined as the study of the human mind and mental status in order to predict and also explain aspects of human behaviour. In regards to the behaviour concerning addiction, tobacco use is considered the most highly used (and abused) legal substance nationwide. It also has the highest leading risk factors causing considerable rates in morbidity and mortality and several types of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today 's healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated.

All over the country are kids sitting in the backseat of their parent’s car with smoke blowing in their faces and kids sitting in the living room with their parents standing at the door smoking. The smoke hits you with a burning fire in your nose as it makes its way into your lungs, like a viper pouncing on a mouse. The smoke im talking about is second hand smoke from cigarettes. But don’t get me wrong the world needs them. What would big tobacco companies do without them!

The tobacco industry has one of the most unethical approaches when it comes to marketing and social responsibility in business. Tobacco has been around for many years and despite its dangerous effects on consumers their marketing approach and unethical behavior does not seem to be changing. Tobacco companies have also failed to live up to social responsibilities in the communities regardless of its capital gains and profit.

Tobacco, a standout amongst the most essential trade yields out American cultivating, is local toward the North and South American landmasses. It first got to be known not rest of the world when European adventurers in the fifteenth and sixteenth hundreds of years saw it being utilized as a drug and as a stimulant by Native Americans. The wayfarers came back to Europe with the newly discovered plant and it rapidly was received by rich and poor alike as a medication of decision. Banned at first by rulers and popes, its financial impacts and expansive prominence constrained acknowledgment among all societies. It rapidly spread all through the acculturated world and turned into an establishment for the development of the American economy.

Tobacco companies should invest more in doing research to do a breakthrough invention so they could produce products that are healthier as the anti-cigarettes campaign is showing definite results. With e-cigarettes that states themselves as healthier products, maybe in the future the demand will shift again to e-cigarettes. Only by discovering new things that satisfy the customer’s want and need will the company be successful.

Warner-Lambert, an international pharmaceutical and consumer products company in Ireland, planned to launch a new product in 1990 called Niconil which was made for those people who would like to quit smoking. Niconil were different than the existing smoking cessation products in the market. Managers of the company believed that Niconil had many competitive advantages over its competitors and were very confident of the product. But there were some arguments about pricing strategy and marketing communication: Should Niconil be priced at a premium over cigarettes or on a par with cigarettes?What kind of advertising and promotion method they should use? Before launch the product

The use of tobacco is a very controversial topic here in the United States. The harmful side effects of tobacco are well known and consequently, many believe that it should be outlawed. Though this has not yet occurred, constant regulations on the industry and

As the leading manufacturer in the moist smokeless tobacco industry, UST Inc. has long been recognized by its ability to generate high profit using low financial leverage. With a dominant market share of 77%, the company maintains a pricing power that allows it to institute annual price increases without losing costumers. However, UST’s market share was eroded significantly in recent years by price-value competitors who enter the market with lower prices. Although UST responded to these threat by introducing new products, market share still decreased by 1.6% over past 7 years. In addition, UST is also exposed to an unfavorable legislative environment, in which the company is under advertising and product promotion

Threats: RAI’s threats include lawsuits, increase in taxation, competition and product regulation. Over the years, there have been many lawsuits file because of deaths due to cigarette smoking. Litigation will continue to be a problem that the company must deal with. The company has to deal with the unknown of increased tobacco regulations by the U.S. Food and Drug Administration. This is a continued processed that a threat to any tobacco company due to the history of this industry.

I have chosen cigarettes to be my market transaction as it is has a very large and wide market. A cigarette is a product consumed through smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, often combined with other additives1,

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

The tobacco industry is a very unethical industry, due to the long term effects of tobacco on humans. The industry also does not assess the ethical and social responsibility the best way that it should. There are many factors that make the industry unethical; some of the reasons are the way the cigarette companies around the world Advertise, the way governments and cigarette companies make a huge profit from the sales of cigarettes, and the labeling health risks. I do believe however that there is something that the tobacco companies can do to better their strategy as far as their ethics go. I think that they should, always be looking for the best interest on their consumers, as well as advertise strictly

The movie The Insider literally provides a seeing glass perspective into the summation of ethical issues in businesses that directly affects the consumers physical and psychological health and the alleged methods that the tobacco company would resort to in order to safe guard itself from litigation and from disclosing information that will adversely affect the sale of its sole money making product yet is ultimately crucial to its customers understanding of the contents of the product that they are purchasing and its implications on their personal health.

Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the