The Business Model Of The Ceo Jeff Bezos

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

While the leader of Amazon, Jeff Bezos’s focus is customer value, he shares this knowledge and skills to other leaders and other employees. Jeff Bezos shares his vision of his management team leaders, which includes solid training for customer value proposition. Jeff Bezos shares his believes of listening and understanding the customer’s needs/want is critical to the organization’s success. “…the incentive here is for managers to immediately be placed in the mindset that Amazon’s philosophy is about listening, and most importantly, understanding the customer.” (Baldacci, 2013) Amazon’s leader Jeff Bezos is aware that customer value is the key to the organization’s success. In order to sell the company’s product/service, it is very

It appears that e-book publishing may have a future (PWC, nd), but many book stores are slow to acknowledge and appreciate that fact.

The initial success of the company was dramatic. With no advertisements or Press promotions, Amazon.com sold books across the United States and in 45 other foreign countries within a short time period of 30 days. By two months sales reached around $20,000 a week, growing faster than Bezos and his Team had expected. Bezos decided to increase the market share as quickly as possible, at the expense of the profits he made. Bezos had the intention of changing the tagline of being the ‘Earth’s Biggest Bookstore’ to ‘Earth’s biggest anything store’ and the critics called it the ‘one of the smartest strategies in business history’. Through each step of development Jeff Bezos followed or introduced ‘Six Core Values’ i.e. Customer passion, Ownership, Bias for action, Economy, High Hiring bar and Innovation. The company’s main vision according to Jeff Bezos is the world’s customer centric Company, the place where people come to find and discover anything they want to buy

Barnes and Nobles is one of the biggest bookstores that has a brick-and-mortal store concept. In the past they were know as a “big bully” that drove small book stores to close down because of their aggressive tactics to have competetetive advantage over them. Nonetheless, with the evolving circle of technology they have had a hard time in keeping up with the E-book era. In 2014 E-books increased its reader subscription by 28% compared to 23% in 2013. This number will continue increasing because 50% off American’s have access to devices that are either an e-reader or a tablet. B&N changed its business model to adjust to this new setting before it suffered a

While the e-Books industry posed a serious threat to the retail books industry, Barnes and Noble jumped into a new market too soon and unprepared. In order to prove itself equal, Barnes and Noble has sacrificed its biggest advantage – physical bookstores which catered to book lovers’ impulsive need of selecting books from the shelves. The company launched its own dedicated e-reader device – Nook to get itself into the e-books game which cost them a heavy R&D investment especially when their core business has always been low tech. While the features offered in Nook are almost similar to Amazon’s kindle, it is still far behind the Kindle’s 60% market share.

Jeff Bezos is the fifty two year old Chief Executive Officer and founder Amazon, the largest United States based online retailer. A critical and innovative thinker, he created his online book sales company in his garage and has led Amazon to absolute market domination, technological innovation, and has become the third riches person in the world (BBC.com, 2016). His innovative ideas, demonstrated hard work and discipline, coupled with his ability to envision the future of online retail operations, positions his company at the forefront of the market. And behind the technology, the innovation and the drive to convert cash flows into opportunity, is the underlying commitment to the customer. Jeff Bezos demonstrates the leadership practices described by James Kouzes and Barry Posner’s as the five practices of exemplary leadership, model the way, inspire a shared vision, challenge the process, enable others to act, and encourage the heart (Kouzes & Posner, 2012).

Barnes & Noble are taking different tacks with regard to agreements with authors agents, and publishers. Amazon is pulling content off the market and padlocking it to their Kindle. In response, Barnes & Noble is refusing to stock Amazon published titles in its brick-and-mortar stores. Barnes & Nobles' investment in the well-received, well-reviewed Nook appears to have been a solid business decision, the ripples of which will continue to be felt for some time. In fact, the Nook is the proverbial finger in the dike as the waters of Amazon continue to threaten the very infrastructure of the publishing business by eroding the relationship between publishers and bricks-and-mortar stores.

In a piece written by Art Brodsky, Art Brodsky argues that beyond, the e-book pricing, the real problem of e-books is that it is killing libraries. As Brodsky notes:

adding to its monopoly. Many authors are discouraged by this due to the fact that

Jeff Bezos was working on wall street in a hedge fund during early 1900s when he came across the statistic that internet is growing at the rate of 2300%. He became fascinated and obsessed with the number and realized he need to get on the internet fast. He realized the potential of online book selling since there wasn’t a comprehensive catalogue at the time so he

This has an effect on the increase growth of online sales of books; for example, as the price of books is expensive in the high street, such as WHSmith; customers will switch to online purchase, such as, Amazon. Moreover, the changing in technology also encouraging consumers to switch from traditional printed books sold in high street book stores to e-books sold online. For example, this has been supported by the BBC website which suggests that ‘the total number of printed books sold dropped even further- falling 9.8% to 186.9 million.’ This implies that the continued growth of the digital e-books market sold online has serious impact/responsible for the large decrease in high street book sales. (BBC, 2014)

Amazon is a company that sells many open product categories online by allowing customers to take the time to search and shop through the product offerings. Many product categories that are offered on Amazon may include device accessories, kindle devices, beauty, books, electronics, health & personal care, etc. The foremost product category that can offer the greatest advantage compared with a retail store chain is most definitely the books category. Reason to this is that the company has expanded the customer’s online shopping experience by offering such a wide range of physical and electronic books, depending on the preference of the customers. They are able to search for the top-rated selling

In my analysis of Jeff Bezos, founder and CEO of Amazon.com I investigate if his leadership exemplifies the qualities of effective and ethical conscious leadership. I also examine an alternative perspective into the ethics and dynamics of how Jeff interacts with his employees. In order to be an effective leader it is imperative to develop a distinct leadership philosophy statement. Establishing this personal leadership philosophy will serve as a guide and reminder to consistently live out these principles. To improve leadership, it is essential to evaluate other leaders and equally important to reflect on one’s personal leadership and philosophy.

      What  are   the  long-­‐term  threats  and  opportunities  facing   the  book  publishing   industry?     Threats:   -­‐ Amazon  /