The Business Models And Core Competencies Of Google

7-13. Facebook was meant to create a large network of friends to its own ability. It allows to connect and create more opportunities using this social media. For example, making events for parties or creating a business using Facebook. Google focuses the market from mobiles, advertising and operating systems. They are famous for their search engine despite how many users are using Google to search their things online. They own a few core products and they are indexing technology; Google Ads and Google mapping. These have developed a wide variety of end-products. Apple has the basis of creating a very strong hardware base for the future internet. They help to lay an emphasis on the hardware that facilitates mobile computing. Apple has gone into the stance that one of the major earners for tablet and phone manufacturers should be device restricted.

Microsoft is one of the leading computer companies, whose CEO is a multibillionaire. Bill Gates co-founded Microsoft in 1975, as a software company. Since then it has generated billions of dollars and has covered all branches of technology, developing hardware such as computers, gaming consoles and video cameras. Microsoft’s leading competitor, Apple, was founded in 1976 by the Steve Wozniak and the late Steve Jobs. Apple generated nearly 40 billion dollars in 2014. (John Kell) The company mainly produces hardware. Specifically, its most famous product is the iPhone, which is refreshed and re-iterated each year, selling more and more each year. Google is another technology based company. However, it is unique because it is a relatively young organization that generates income solely off of advertisements. Google started off as a search engine that allowed you to navigate the Internet. Nowadays, google is producing laptops and has its own web-browser, Chrome. Google is also leading the way in the mass production and use of fiber optics. Google Fiber provides a broadband Internet connection like no other. It offers a connection of 1 Gbit per second. These new computer companies heavily influence our everyday lives and the way we live.

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

We certainly cannot talk strengths without addressing the financial successes the company has enjoyed in the last few years. When Google, Inc. filed to go public last year, speculation ended about the company’s profitability. They generated over $960 million in revenue in fiscal 2003 and posted $105 million in net profit. That was the third consecutive year of profitability for Google. In the first quarter of this year, the company earned almost $390 million in revenue and posted a $64 million profit. Google generates 95 percent of its revenue from advertising, which it shares with its distribution partners such as America Online that use its search index. Advertisers buy keywords that launch small text ads next to search results. Advertisers pay the amount they bid for the terms but only if someone clicks on their ads.

Google, Inc. is a global technology company that concentrates on the improvisation of the connection between users and information. The mission of Google, Inc. is to organize the world’s information and make it universally useful and accessible. (Google, 2015) The three primary constituents of Google, Inc. are the users, advertisers, content providers, and the Google Network members. (United States Securities and Exchange Commission, 2008, pp 38) Google, Inc. is a leader within the industry that primarily focuses on the production of advertising, operating systems, platforms, enterprise, and hardware. The company has an extensive acquisition registry of application software and informative technological service companies that have been acquired over the last five years. . (Elliot, 2015) These companies have added to the vast database of information and users ensuring Google, Inc leads in the industry as the largest search engine. Globally, Google, Inc. also provides versatility in its products and services in over fifty countries and in more than 100 languages. A central focus of Google’s delivery to the industry is leading in investor returns by making innovation the focal point for all operations. Innovation partnered with advertising is what makes individuals gravitate towards Google. Google is the leading search engine worldwide and has more than three billion searches per day. (Efrati, 2012)

In the Rapidly expanding cyber space, IT resource is also expanding in a phenomenal rate into some incorporated potential assets that are accessible to the firm only if they know how to get hold of those assets. Google's pursuit of getting an upper hand for the utilization of those assets, and no establishment of any other competitive organization to make and provide something better that what Google is providing and inventing give Google a open field of business with no competition because not a single organization has been established who can be better and go up against Google. Since Google holds 75% of the United states and More

This paper will discuss a comprehensive strategic plan for google. First, an analysis of Google’s competitors: Microsoft, yahoo and Amazon analyzed. A critical analysis of Google’s operational and business strategy follows that. Then Google’s approach to corporate strategies that include vertical integration, diversification and Google’s global reach.

A monopolistically competitive company, Apple’s main rivals include: HP Inc., Samsung Electronics Co. Ltd., and Google Inc. (Apple Inc. Company Information, 2017). Other competitors include Adobe, Dell, HTC, Blackberry and Motorola (Apple, 2017). Apple is a vertically integrated company and this has served to give Apple a competitive advantage. Apple controls manufacturing by owning chip manufacturers and operates in a nearly closed environment of private retail stores. These

Google Inc. falls under the information and technology industry, which is the same for Microsoft, and Apple. The company is on a mission to enhance access to information by providing software, hardware, and a superior search engine. The company was started based on the principle of putting the user first. Google has a range of products, which are all related to communication and increase access to information (Google Company, 2015).

Google benefits from this soci-culture as a result. Google wanted the world to have an easy access to their services through phones, so they made Operating System, Android Mobile Phone Platform, and Google Mobile. The apps can also be accessible in additional platform such as the iPhone.

Google Inc. which was founded by founded by Larry Page and Sergey Brin in 1998 is a multinational technology company. The firm has headquarters in California, United States. Presently, the business hoses several online services like Gmail. Initially, the company operated solely as an online search firm, but it currently offers over fifty internet products along with services. In fact, it is the most popular and largest search engine globally. Over the 20 years of its operations, the tech giant has turned out to be synonymous when it comes to innovation and is well-known due to its human

Google founders are into building a business model based on a way of monetizing an activity for which we had been only too happy to stop paying. It is this monetization of dangling value that enables a business to sustain itself, compete for market share, and grow. They found a way to be a sole provider of something else in value chain that met its consumer needs. Google generated about $21 billion in revenue last year. The other side of Google 's hugely successful business plan is innovation.

Google Inc.’s, mission is to “organize the world’s information and make it universally accessible and useful” (Google Inc., 2015). In regards to the smartphone industry Google is developing their product line with ’bigger, more expensive phones and tablet to attract affluent consumer who buy each generation of Apple’s iPhone and

Apple: Its business model focuses on centralized control of almost all aspects of its hardware and software. It believes smartphones and tablets should have proprietary standards and be tightly controlled. It only allows apps from its App store, that have been vetted by the company, to be loaded to its products. Apple has a very loyal user base that has steadily grown and most likely will stay with Apple products in the future.

Google’s main source of revenue has been the advertising products based on the internet. Some may ask why did dive into the mobile phone industry with the huge risk. The reason is that their business model in based on the internet, and