The Business Problems Facing Google

There are those who see a darker side to its dominance and believe that perhaps without a true competitor it has the potential for content and control abuse and there are others who are worried about the amount of personal information Google takes and stores from everyone who uses their services.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in

Google was investigated for antitrust behavior because they were claimed to be an “internet bully that abuses its dominance of online search and advertising” (STEINHAUSER & LIEDTKE, 2011, p. 1). Google was doing things like buying smaller companies in search results but then labeling/highlighting their own services instead. Being that Google was knocking out the competition by only showing their results

Those of us who have used Google, already know what it means when someone says, “Google that.” Google is the most popular search engine website on the Internet, with more than three billion searches per-day. Google is much more than just a search engine; Google powers Android phones, our soon to be selfless driving cars, our Internet in poor countries, and our Chromebook computers. Thanks to the help of Google, we are able to live a more robust life using all the technologies and services they provide. Although Nicholas Carr argues that, in fact, Google is to be blamed for making us the end user “stupid.” I disagree with Nicholas Carr on “Is Google making us stupid” because Google makes us more efficient, more productive, and more sociable.

An example of a smaller less capable competitor is the Internet Archive which is only concerned with the copy right of “orphan” books. The public is the largest group that will be affected. People will benefit tremendously from this digital catalog but could suffer in terms of privacy, cost and innovation if Google is the sole information access provider.

In Adrienne Lafrance’s article “Alphabet, Jigsaw,and the Puzzle of Google’s New Brand”, Lafrance’s expresses word choice, and sentence structure, also uses pathos. These characteristics of the article help the essay to raise awareness to the readers about the new technology within Google.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

The European Union started to inspect whether Google breached antitrust laws. They filed charges against Google and opened an examination of Google’s Android system. The European Union sent Google an official grievance. They could charge Google up to 6.4 billion dollars if they discovered that they are in the wrong. The EU believes Google is using their power as the leading search engine to remove competition from other specialized search engines, such as shopping websites, by ranking its own Google shopping results at the top of the list. In 2010, Foundem, a shopping website based in Europe, brought a suit against Google, which is what brought Google to the EU’s attention (Finely, 2015).

As of 2015, Google had 75% market share in searches. People use Google to search nearly 13 billion times per month, which averages to 26 searches per person per year. There are very few products in the world with this ubiquity and dominance. Despite these impressive numbers, it is not fair to call Google a monopoly, because it is not suppressing competition. There are no significant barriers to entry, and customers have no significant transaction costs in switching

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Though Google seemed to promote free-thinking and free speech on one hand, they were censoring and filtering with the other. Google lost credibility with the public, thus tarnishing its public image and “loosing 1% of the U.S. market in one month,” as reported in The Business. (2006, Aug) “Image credibility is based on the constituency’s perception of the organization” (Argenti, 2009, p.39). When the public image of a company has been compromised it “can make a huge difference in determining the success or failure of the organization” (Argenti, 2009, p. 40). When the public looses confidence in a company and what they stand for, they no longer wish to use its product. In response, executives at Google attempted to convince the public that they could handle the balancing act between censorship and providing information, and gain back public trust and confidence.

1. Using competitor intelligence from the case material, assess the levels of market commonality and resource similarity that Google has with three key industry competitors. How will they influence competitive behavior and the intensity of rivalry?

Since Google is a multination, it has numerous amounts of rule and regulations to abide by depending on the country’s laws and

For this research paper, I would like to select Google Inc. as a public company. This research paper would be helpful to prepare horizontal analysis of income statement and balance sheet of Google Inc. and to perform ration analysis to know the financial performance of the company.