The Business Strategy Of Starbucks

As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term.

Starbucks is rated as the number one World’s leading coffee distributor. Customers satisfactions are always be in the center of their business and the company works consistently to maintain it as customer look forward to a unique experience when visiting one of Starbuck stores. With over 12,000 stores worldwide, Starbucks has always aimed at achieving and maintaining competition in the industry.  Starbucks success reside in many factors :  the company is admire and respected worldwide,employees are recognized and respected for what they contribute to the success of the company. Open communication

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks is a multinational firm that mainly sells roasted specialty coffee in its established retail stores. With headquarters in United States, Starbucks also operates in more than 50 countries across the world. The company was established in 1971 and has expanded its operations within the US borders consistently since then (Seaford & Brooks, 2012). One of the most significant drivers for the good performance of the entity prior to 21st century was good reputation as an organization that was socially responsible and willingness to cater for the interest of its stakeholders. Remarkably, the current status of Starbucks has been attained mainly through the support of its hardworking and committed employees. For the first three decades,

In 1971 Starbucks started as a small coffee shop that specialized in selling whole arabica beans in Seattle’s Pike Place market. After being inspired by Milan’s coffee culture - especially the role it espresso bars played in the Italians’ everyday social lives - Starbucks opened an espresso bar in the corner of their shop. Their ideal was to create a ‘third place’ - besides home and work - where people could relax and enjoy a good cup of coffee (Moon & Quelch, 2006). Over two decades the company enlarged and served over 20 million unique customers in over 5,000 stores around the world. Their brand strategy could best be described as ‘live coffee’, which meant creating an ‘experience’ around the consumption of coffee that fitted into people 's everyday lives (Moon & Quelch, 2006). Three components were fundamental for their branding strategy. First of all, the coffee itself which should represent the highest-quality coffee in the world, derived from Africa, Central and South America, and the Asia-Pacific regions (Moon & Quelch, 2006). Secondly, the atmosphere should be inviting and make customers feel comfortable. The ambiance in stores should make customers want to stay (Moon & Quelch, 2006). Thirdly, service - customer intimacy - is a key factor within their brand strategy, which aims to create an experience for the customers, and aims at building customer loyalty (Moon & Quelch, 2006). The employees - called ‘partners’ - are

We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

Starbucks’ operations strategy involves developing successful partnership with their suppliers in order to ensure quality of products and continuous and timely supply of coffee beans. The company use this strategy to stay competitive in the coffeehouse business. Its operations strategy involves programs that ensure quality and adherence to the ethical code of conduct from their suppliers. The company had expanded its market both on a local scale and globally through channels such as licensing stores, supermarkets, hotels, shopping centers, hospitals and other places of business. Apart from serving and selling quality

Starbucks Corporation is a specialty coffee retailer, roaster and marketer internationally. Jerry Baldwin, Zev Siegl and Gordon Bowker established the first stand-alone Starbucks coffeehouse was opened in Seattle, Washington in 1971. In 1987, the original founders sold the company to the present CEO Howard Schultz for $7 million (“Starbucks Corporation”). Currently having 22,519 retail stores worldwide, Starbucks has developed into the largest coffeehouse company globally (“Starbucks Company Profile”). They sell a variety of products, such as handcrafted beverages, packaged coffee, bottled drinks, tea, single-serve products, merchandise and snack, at licensed stores and grocery markets (“Starbucks Corporation Public Company Profile”).

1.Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Starbucks Corporation is a specialty coffee retailer, roster and marketer internationally. The first stand alone Starbucks coffeehouse was opened in Seattle, Washington by Jerry Baldwin, Zev Siegl and Gordon Bowker in 1971. In 1985 Starbucks Corporation was founded and, in 1987, the original founders would sell the company to current CEO Howard Schultz for $7 million (“Starbucks Corporation”). Having 22,519 retail stores in 67 countries worldwide, Starbucks has grown into the largest coffeehouse company globally (“Starbucks Company Profile”). The company currently offers a variety of products, such as handcrafted beverages, packaged ground and whole bean coffees, bottled drinks, tea, single-serve products, merchandise and snack items, at licensed stores and grocery markets. (“Starbucks Corporation Public Company Profile”).

One company that has been particularly successful in creating an overall company image in my option has been Starbucks. They have been able to maintain a dominant position in today’s market. Where in the morning most of our society needs a good cup of coffee in order to start their day. At one point, we looked at Starbucks as a high-end marketer. A sort of club to belong to. However, things managed to change in the recent years where a 4.00 cup of coffee was becoming a luxury items. This became known as the Coffee Wars. Starbuck had to now face competition from the fast food world. Which was McDonald’s and Dunkin’ Donuts. They started to look at this market as an opening to gain more customers. They started to offer their

Starbucks, founded in 1971, is now the leading coffee retailer in the world with more than 23,000 retail stores in 67 countries. The company has been operating successfully in five major parts of the world. When the company was first formed, they had just one store in Seattle’s Pike Place Market where they used to roast and retail of coffee and tea. Starbucks Corporation incorporated themselves under the State of Washington laws in 1985. They became a public limited company on June 26, 1992 at $17 per share. Since then, the company’s common stock has been seen on NASDAQ.

The importance of keeping Starbucks the leading company in the world depends on accurate records with the stores that represent them. To do this they have many policies and procedures that each store must follow and have set controls in place to ensure that they do follow them. By understanding how each of these controls work gives managers a better understanding of

Millions of people enjoy refreshing cups of coffee regularly served from Starbucks outlets worldwide. The company commands a large following and is a preferred brand of choice for myriad individuals globally. The business runs successful regional outlets through engaging exemplary customer relationship models in managing customer relations and brand image. At Starbucks, there is an upbeat enabling environment that incorporates helpful and friendly staff who are well trained in handling customer needs, concerns or problems with their coffee or services. According to Michelli (2007), the current company structure is founded upon various business models that support the continuous management of company principles and enable elaborate organizational structure. Starbucks’ Vision Statement is to become America’s “Third Place” of choice to complement work and home. In addition, its goal is to establish the company as “the most recognized and respected brand in the world.” Moreover, it surges its marketing objective in commodities which significantly include coffee, service and the atmosphere (Meyer and Schwager, 2007).

Starbucks, which opened its first coffee shop in 1971 in Seattle, Washington, has grown to be a coffeehouse giant domestically and internationally. Nearly 45 years later, this well-known company has over 22,000 retail stores and is continuing to capture the hearts of coffee-lovers. Today, Starbucks’ products include coffee, handcrafted beverages, merchandise, fresh food, and consumer products. The company went public (SBUX) on June 26, 1992, trading at $17 per share and currently trades at approximately $57 per share. Headquartered in Seattle, Washington, Starbucks’ is run by founder, chairman, and CEO Howard Schultz and employs 191,000 individuals full time (Starbucks Company